Our take: CMO says inspiration behind rebranding is history found in past logos and nostalgia felt with the stories those companies tell... | ------------
Roland Foods’ story is testament to never forgetting where you can from—with tenacity, family, and collaboration being the longstanding pillars for its values and foundation for growth.
The company recently decided to undergo a re-fresh, Chief Marketing Officer Mandy Levenberg shares with me, a process that involves a new logo and a complete overhaul of its website.
A perfect storm of old and new, the site shares iconic images from the company’s past and a fresh spin to boost connections with customers and suppliers in the future.
The transition is a work in progress since the company has over 1,500 products from over 500 suppliers.
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