Nestle launches nutrition initiative to help children

Nestle S.A. on May 15 launched “Nestle for Healthier Kids,” a global initiative geared toward development of healthier products and advice for families on nutrition and exercise.

Nestle has taken steps in the past to promote nutrition and health, but the latest initiative is being billed as “accelerating the transformation of its food and beverage portfolio worldwide.”

In 2017, Nestle said it launched more than 1,000 new products with a focus on meeting the nutritional needs of children.

The company also last year provided 174 billion servings of fortified foods and beverages in 66 countries where people lack essential micronutrients such as iron, iodine and vitamin A.

“Childhood is a time where lifelong habits are formed,” said Mark Schneider, chief executive officer of Nestle.

“We want to help parents make healthier choices for their children. This is why we are accelerating our efforts to support families in raising healthier kids, and we call on others to join us in this endeavor.”

As part of Nestle for Healthier Kids, the company has pledged to meet the following goals by 2020: Add at least 750 million portions of vegetables to its products.

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