Branding will decide cannabinoid market winners, losers

Cannabis and cannabinoid-infused products are about to officially become legal across several North American markets. Producers of these new products will need to learn cues from their predecessors in the food, beverage, and alcohol industries on the crucial art of branding, marketing, and targeting the right demographics.

Whether it’s marketing the dried cannabis flowers, or cbd-infused beverages and foods, companies that will be ramping up their marketing focus in the coming months include Aphria Inc. (TSX: APH) (OTC: APHQF), Aurora Cannabis (TSX: ACB) (OTC: ACBFF), Canopy Growth (TSX: WEED) (OTC: TWMJF), Phivida Holdings Inc. (CSE: VIDA) (OTC: PHVAF) with Cannapay Financial—a partially owned subsidiary of Glance Technologies (OTCQB: GLNNF) (CSE: GET)—positioned to facilitating a safe and secure cannabis transaction platform for the sector.

As well, the Cannapay platform is being strategically paired with analytics hardware and software from private-co Fobisuite, to provide insights for cannabis retailers and producers.

In Canada, edits made last fall to Bill C45 made an impactful change that will determine consumers’ choices in what they can eat and drink—but it’s going to be everything from packaging, flavour, and creative marketing...

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thumbnail courtesy of www.baystreet.ca

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