Our take: Greg Thompson, SVP/R&D commercialization at Otis Spunkmeyer outlines the variables in consumer expectations of clean labeling and the effects on purchasing decisions... | --------
To the casual observer, "cleaning up" food labels sounds like an eminently sensible thing to do.
After all, who wants to ingest anything "dirty?"
But what, precisely, are these grubby imposters apparently lurking in our foods and beverages?...
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