Our take: Nice analyses of different pack types and exploring recent standout trends... | -------------
In the personal care market, there are two pack formats that have stood the test of the time and proved their popularity amongst both the industry and consumers.
The global personal care market is a rapidly expanding and diverse sector of the industry.
It is estimated to grow at a rate of between 3.5% and 4.5% over the next five years to produce a total market value of $500 billion by 2020.
According to a report by KPMG, skin care is the major application in the personal care products market, followed by hair care and colour cosmetics.
To keep up with these demands, packaging formats have had to stay innovative whilst retaining an element of luxury and the allure of being premium. Bottles and jars have been a favoured pack format for decades.
Bottles in particular are extremely popular in the global cosmetics market accounting for 34 percent of the market share according to Canadean, demonstrating the popularity...
thumbnail courtesy of packaging-gateway.com