Nielsen research identifies key snacking behavior as basis of consumer shopping choices

A new study by Nielsen, the data and measurement company, has identified seven consumer snacking profiles as a way to better understand the shopping behaviours driving the snacking category, and has also uncovered insight into weekday versus weekend snacking.

According to Nielsen’s latest ‘The Power of Snacking’ report, the traditional view that snacking decisions are unplanned and impulsive is no longer the case in the modern category: the research has shown that snacking purchases are much more diverse and complex....

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