Report: Focus on Recurring Purchases to drive growth

Our take: Report, infographic cites increased predictability as one of several delivered benefits from recurring revenue initiatives... | ---------------

It's no surprise that retailers like programs that provide them with recurring revenue streams: 65% currently offer some kind of a subscription program, and another 22% are considering adding one in 2019. A majority (54%) expect "significant growth" in revenue this year and beyond from recurring customer purchases.

Retailers cite a range of benefits from these programs:

Greater revenue (67%);
Greater profitability (61%);
Improved predictability (50%).

Learn more about retailers' drive for recurring revenue in this infographic from Napco Research.

Source: Napco Research....

Read the rest of this story from retailtouchpoints.com...

thumbnail courtesy of retailtouchpoints.com

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