Sabra Introduces New Logo and Packaging

WHITE PLAINS, N.Y. — Sabra Dipping Company, maker of America’s favorite hummus, is bringing a fresh look to the table. Sabra catapulted into the snack scene in the past decade as American consumers began sidelining traditional dips and spreads and reaching for fresher, healthier foods with bold flavor.

Sabra, with 60% hummus market share, is known for plant-based dips including dozens of varieties of hummus, guacamole and Greek yogurt-based tzatzikis. Today, the brand unveiled a fresh logo and packaging redesign for its complete product line. The rebranding includes an updated logo, restyled label design and original on-pack photography highlighting the fresh, plant-based ingredients in Sabra products.

The new packaging will begin hitting retail shelves later this month. “We are thrilled to introduce a fresh look for Sabra at an exciting time in the food world,” said Eugenio Perrier, Chief Marketing Officer for Sabra Dipping Company.

“Cultivating a natural evolution for this unique brand, we sought to enrich the way we communicate visually with consumers on shelf and on pack. From the Sabra sun which is recast as a chickpea evoking the warmth at the heart of the Mediterranean, to fresh ingredients shot in sunshine on a kitchen cutting board, the... More...

story and thumbnail courtesy of projectnosh.com

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