Our take: Co-founder taking meticulous approach to UK brand launch... |
Sir Kensington's, the U.S. condiments maker owned by Unilever, is looking to enter the UK by the end of 2018.
Scott Norton, the co-founder of Sir Kensington's, said the firm is looking to secure its first listings in the UK "later this summer or early in the autumn".
Speaking to just-food at the Natural & Organic Products Europe exhibition in London, Norton said there had yet to be any discussions with potential customers and suggested he was being meticulous about how he launches the brand into the market.
"We're here learning, listening, orienting, here at the show to find our launch partners and to make some really choiceful selections around the retailers and the channels we work with, so we can build a brand authentically like we have in the States," he said.
In the U.S., Sir Kensington's, which Norton set up with fellow co-founder Mark Ramadan in 2010, has grown its retail presence through the country's natural and organic channel, including at grocers like Whole Foods Market and The Fresh Market.
Norton said Sir Kensington's was "still just cracking the surface in mass and grocery" but had secured its first listings...
thumbnail courtesy of just-food.com