Branding & Marketing Resources
Our take: Focus on Dust Bowl's maturity and future versatility part of rebrand effort... | ------------- Established in May of 2009, Dust Bowl Brewing Co. is fast approaching its ten year anniversary. And while the milestone is just around the corner, the growing company took last year to evaluate its…Read more
Case study: Nestle tasked Appetite Creative to highlight Kit Kat's brand value and flavor diversity. The Drum explores the strategy behind its selection of visual appeal and verbiage elements... | --------------- The infamous Kit Kat chocolate bar has been a staple in pantries since 1935, when the four-finger wafer crisp…Read more
Our take: Food Navigator examines "craveable" package transformation of what had been a wavering product... | -------------- Russell Stover enjoyed years of market dominance when it first launched its seemingly 'too-good-to-be-true' sugar-free chocolate line in the '80s. But lately, its sugar-free chocolate sales have wavered as it fell out of…Read more
Our take: Brand owners understand the value of gaining and keeping customer attention. An attractive brand does more than simply leave a lasting impression on the minds of your target audience. Here's a look at a few current brand design trends... | ----------------- 2019 is seeing an upswing in bold…Read more
Our take: Ross Kramer, CEO of email marketing automation company Listrak, talks about the customer obsession as part of the MCM CommerceChat podcast... | ---------------- Putting customers at the heart of everything you do is vital in order to be successful in your business. It requires what is known as…Read more
ProLabel, Inc. is committed to providing innovative labeling and packaging solutions. COO Sean Carty discusses the collaboration
with UPM Raflatac that led to a breakthrough in UV inkjet printing.
Below you'll find the resource library for each of our primary market categories -- Consumer Goods and Industrial / Chemical. We add new content every day, and we encourage you to use our libraries to stay on top of the latest trends and information within your market space.
Consumer Goods Articles
Our Consumer Goods category features articles and information pertaining
to the following market spaces: Food & Beverage, Skin Care & Beauty,
Household Goods, Nutraceutical & Pharmaceutical, Automotive, and
Cannabis & Cannabinoid.
Industrial / Chemical Articles
Our Industrial / Chemical category features articles and information pertaining to the following markets: Chemical, Industrial, and Petroleum products. We are familiar with applications related to specific containers as well as the private label considerations associated with companies in these market spaces.