Branding & Marketing Resources

  • Brand Insights: I Heart wine: the story behind a runaway success

    Our take: Great read about how a fresh perspective and consumer-centric approach in a legacy-driven market lead to double digit growth... | ------------- A group of wine producers and students gathered at the WSET’s London offices this month to learn from the team behind the successful I Heart brand. The…

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  • Ten trend projections on how consumers will eat and drink in 2019

    Our take: Whole Foods proffers that hemp, as well as flavors from Asia, Oceania, and the western coasts of South America will be a factor in consumer choices next year... | ----------- As 2018 comes to a close, the food and drink industry is wondering what comes next. Grocer Whole…

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  • PSFK Interview: How Kat Schneider Brings Transparency To The Women’s Multivitamin

    Our take: Ritual founder discusses with PSFK how she builds trust with consumers by offering unique women's supplements... | -------------- Ritual founder Kat Schneider decided to create a better, more transparent product for women, helping to usher the direct-to-consumer movement into a previously unsexy category limited to drug store shelves.…

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  • Hope & Sesame unveils sesamemilk

    Our take: Plant-based beverages category continues climb as retailers seek innovative, marketable products to satisfy consumers... | --------------- Spinning Wheel Brands says consumers are starting to demand more from their plant-based beverages. Hope & Sesame's organic sesamemilk has a subtle, nutty taste, a creamy texture, and a comparable amount of…

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  • Concord Foods Invests In Updating Brand For Increased Merchandising Opportunities

    Our take: Fresh foods convenience trend drives company's push to market products as the perfect choice for consumer's busy lifestyles... | ------------- Concord Foods has been committed to the advancement of the brand by elevating consumer and trade marketing efforts. With exponential growth of the avocado and convenience industries, the…

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More Branding & Marketing resources...


ProLabel, Inc. is committed to providing innovative labeling and packaging solutions. COO Sean Carty discusses the collaboration
with UPM Raflatac that led to a breakthrough in UV inkjet printing.



Below you'll find the resource library for each of our primary market categories -- Consumer Goods and Industrial / Chemical. We add new content every day, and we encourage you to use our libraries to stay on top of the latest trends and information within your market space.


Consumer Goods Articles

Our Consumer Goods category features articles and information pertaining
to the following market spaces: Food & Beverage, Skin Care & Beauty,
Household Goods, Nutraceutical & Pharmaceutical, Automotive, and
Cannabis & Cannabinoid.

Industrial / Chemical Articles

Our Industrial / Chemical category features articles and information pertaining to the following markets: Chemical, Industrial, and Petroleum products. We are familiar with applications related to specific containers as well as the private label considerations associated with companies in these market spaces.