Branding & Marketing Resources

  • Creating A Unique Customer Experience To Drive 2019 Success

    Our take: In a hyper-competitive market space, and even with omnichannel efforts, success requires learning how to deliver experiences that more than satisfy customers... | ---------------- There’s no way to avoid it — retail in 2019 is all about the experience. And to create a stellar experience, retailers must view…

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  • SmartyPants Vitamins Never Tried to Be Cool—and That’s How It Found Success

    Our take: Adweek covered co-CEO Courtney Nichols Gould 's Brandweek insights about how the company is consistently communicating its core message... | ----------------- Many new brands hitting the market these days make a splash with trendy ad campaigns and dreamy packaging and design. That may initially catch a consumer’s attention,…

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  • CampaignLive: Study suggests Harrison Ford’s dog was funniest Super Bowl ad

    Our take: Ad tech company analyzed four of the biggest ads to find out which brand ruled our emotions over the premiere advertising weekend... | -------------- The results are in and Harrison Ford’s dog won the largest number of smiles this Super Bowl, according to a study conducted by Unruly.…

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  • How luxury beauty brands can remain relevant in a changing market

    Our take: Cosmetics Design goes in-depth on how reverse consumerism and a shift from traditional marketing prove challenging for the luxury beauty industry... | --------------- While the luxury end of the market remains robust, it is likely to be threatened by socio-economic factors in the longer-term. Those that consume luxury…

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  • How Energy Bars Became America’s Favorite Snack Food

    Our take: The most unusual natural foods category has drastically altered the way we eat. Outside tells the story of how companies are capitalizing on snacking's explosion... | ------------- In 2003, Beryl Stafford and her daughter Alex (nickname: Bobo) decided to do some baking on a rare dreary day at…

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Below you'll find the resource library for each of our primary market categories -- Consumer Goods and Industrial / Chemical. We add new content every day, and we encourage you to use our libraries to stay on top of the latest trends and information within your market space.


Consumer Goods Articles

Our Consumer Goods category features articles and information pertaining
to the following market spaces: Food & Beverage, Skin Care & Beauty,
Household Goods, Nutraceutical & Pharmaceutical, Automotive, and
Cannabis & Cannabinoid.

Industrial / Chemical Articles

Our Industrial / Chemical category features articles and information pertaining to the following markets: Chemical, Industrial, and Petroleum products. We are familiar with applications related to specific containers as well as the private label considerations associated with companies in these market spaces.