Branding & Marketing Resources
Our take: Marketers always are thinking of innovative ways to build their brands, and with good reason — how you position your brand is critical to the success of your product lines... | ----------- Successful companies understand the importance of brand marketing and, importantly, the lessons available from other brands…Read more
Exclusive Q&A from Retail Touch Points: Why Marketers Must Make An Emotional Connection With Consumers
Our take: In this Q&A from Retail Touch Points, Kiran Smith, CEO of advertising/branding agency Arnold, shares how marketing experience helps her develop and implement impactful campaigns... | ---------------- In a world where consumers have an almost unimaginable array of choices, successful marketing campaigns require something more than just persuasion…Read more
Our take: Better animal care, better food part of brand overhaul emphasis... | -------------- Consumers are savvier than ever, and, as a result, more companies around the food industry are altering their ingredients, operations, branding, and more to maintain consumer trust and demand. Since its initial launch just three years…Read more
Our take: Review of considerations for implementing seasonal packaging... | ----------- As a way to boost sales and outshine competitors, brands consider using seasonal packaging through the festive months. It’s well known that consumers shop more during the lead up to Christmas and other occasions and are more likely to…Read more
Our take: Modernization efforts focused on differentiation and eliminating drug-store perception... | ------------ Family-owned Quantum Health of Eugene, OR, has been in the natural health supplements market since 1981, offering products that aid in skin care, oral health, immune support, eye health, and more in over 35,000 stores in the…Read more
ProLabel, Inc. is committed to providing innovative labeling and packaging solutions. COO Sean Carty discusses the collaboration
with UPM Raflatac that led to a breakthrough in UV inkjet printing.
Below you'll find the resource library for each of our primary market categories -- Consumer Goods and Industrial / Chemical. We add new content every day, and we encourage you to use our libraries to stay on top of the latest trends and information within your market space.
Consumer Goods Articles
Our Consumer Goods category features articles and information pertaining
to the following market spaces: Food & Beverage, Skin Care & Beauty,
Household Goods, Nutraceutical & Pharmaceutical, Automotive, and
Cannabis & Cannabinoid.
Industrial / Chemical Articles
Our Industrial / Chemical category features articles and information pertaining to the following markets: Chemical, Industrial, and Petroleum products. We are familiar with applications related to specific containers as well as the private label considerations associated with companies in these market spaces.