Branding & Marketing Resources

  • Brands Leveraging Omnichannel Insights To Drive Competitive Advantage

    Our take: Brands would do well to adopt and/or expand their personalization strategies as part of overall marketing efforts. Aligning messaging and CX (customer experience) inititatives across marketing channels and physical locations paying signifcant dividends. According to Harvard Business Review, 73 percent of customer journeys occur across multiple channels, and…

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  • B&W Quality Growers Unveils New Packaging Redesign

    Our take: The new packaging design features a modern white woodgrain background that significantly advances the company's brand appeal... | ---------- FELLSMERE, FL - After investing much of this year to undertake a complete packaging redesign, B&W Quality Growers is ready to unveil its new look. It all came to down to leveraging the…

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  • Gumi brand emphasizes fun design, readability for September launch

    Our take: Pop art-inspired design, flavor-related patterns planned with consumer appeal, brand expansion in mind... | ------------ Almighty has created the branding, packaging design and promotional images for Gumi, a new vitamin brand. Gumi is a range of multivitamins for children, men and women which will launch in Boots and…

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  • ProLabel Insights: Grocery shoppers now evaluating package, not just product

    Our take: Study emphasizes that a segment of shoppers, dubbed Responsible Packaging Shoppers, are purchasing foods, beverages they believe are healthy for them and environment... | --------------- There is a trend among U.S. grocery shoppers today to consider the package along with the ingredients in judging what is healthy, fresh…

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  • Lindt celebrates love and Lindor with branding takeover on The Moodie Davitt Report

    Summary: Campaign will focus on “sharing magical moments”, making the focal point the chocolatier’s “love brand”... | --------------- Swiss premium chocolate company Lindt & Sprüngli has teamed up with travel retail’s most popular information website, The Moodie Davitt Report, for a website takeover to celebrate its new-look Lindor. The tailored…

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More Branding & Marketing resources...


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Below you'll find the resource library for each of our primary market categories -- Consumer Goods and Industrial / Chemical. We add new content every day, and we encourage you to use our libraries to stay on top of the latest trends and information within your market space.


Consumer Goods Articles

Our Consumer Goods category features articles and information pertaining
to the following market spaces: Food & Beverage, Skin Care & Beauty,
Household Goods, Nutraceutical & Pharmaceutical, Automotive, and
Cannabis & Cannabinoid.

Industrial / Chemical Articles

Our Industrial / Chemical category features articles and information pertaining to the following markets: Chemical, Industrial, and Petroleum products. We are familiar with applications related to specific containers as well as the private label considerations associated with companies in these market spaces.