Bajaj Corp restages its iconic brand Bajaj Nomarks

Bajaj Corp is all set to unveil the re-staging of its iconic brand Bajaj Nomarks.

The re-stage is anchored on a new packaging along with a new consumer proposition supported by a new campaign.

With emphasis on Ayurveda, the brand has transformed itself through a differentiated packaging strategy and brand philosophy of, #CheherePeSirfShaanNoNishaan.

Each element of the repackaging has been crafted to depict real Ayurveda and efficacy; the core fundamentals of the brand.

The almost two-decade-old brand will also launch its latest TVC campaign with a new ambassador Tapsee Pannu.

Commenting on the core idea behind the re-branding, Sandeep Verma, President Sales & Marketing, Bajaj Corp said, “Ayurveda is becoming a way of life for the present generation of highly aware consumers. Our endeavour is to connect with this audience in a differentiated manner. So we decided to re-stage Nomarks as a modern Ayurvedic brand. New packaging was a key element of the mix to strongly communicate this change”.

In addition, brand is also launching a new campaign based on how a polluted environment combined with a demanding lifestyle results in skin stress, which manifests itself in the form of marks.

Read the rest of this story from

thumbnail courtesy of

Want the the best stuff from our resource library delivered straight to your inbox?
We respect your privacy. That means no spam, ever.