Our take: After Coffee By Design’s "CBD"-heavy rebranding was introduced in 2017, it has taken the company time and effort sorting out confusion over cannabidiol-infused products... | -----------------
For the past 25 years, Portland, Maine-based roaster Coffee By Design has also been known to customers as CBD, but the recent widespread legalization of marijuana and prevalence of cannabidiol-infused products have caused confusion for customers unfamiliar with the brand.
With five retail locations in addition to its Portland roastery cafe, plus a wholesale account list with about 600 clients, Coffee By Design has actually held a trademark on the CBD coffee name since 2010.
Co-Owner Alan Spear told DCN he was surprised last year when he saw “CBD coffee” marketed on the side of a building — using a different font and clearly advertising a different beverage than anything produced by his company.
“Our staff are saying they’re getting a lot of questions from people asking if we put CBD (extract) in our coffee,” Spear said this week.
“It’s becoming really difficult for us because we’ve been branded CBD for a long time.”
thumbnail courtesy of dailycoffeenews.com