FoodStory Brands fills gaps untapped by industry giants

Our take:  Company hangs its hat on QTM offerings and product niche trends that are popular among consumers... | -------------

When Walmart met with executives from FoodStory Brands​​​ in 2014, the Arkansas retailer was looking for help to revitalize its refrigerated salsa business.

After talking with officials from the world's largest retailer, FoodStory Brands' CEO quickly dispatched a team from its Arizona headquarters to create a whole new brand.

Within 45 days, the team developed Fresh Cravings Salsa, subjected it to a blind taste test, trademarked it and found a co-packer to produce it.

Pleased with the early results, Walmart rolled out Fresh Cravings Salsa to 900 stores as a test, before expanding sales to 1,500 locations within six months and more than 4,000 in a year.

Today, Fresh Cravings is the top refrigerated salsa at Walmart and the third best selling brand nationally in the category behind Garden Fresh and La Mexicana.

Read the rest of this story from fooddive.com...

thumbnail courtesy of fooddive.com

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