Herb-infused coconut milk brand Rebbl secures $20m in funding

Rebbl, a US-based creator of coconut milk-based herb drinks, has secured $20 million in funding led by Cavu Venture Partners.

Since launching in 2011, Rebbl has experienced triple-digit growth, much of which has been attributed to the brand being at the forefront of plant-based and functional beverage trends.

The brand said that funding will allow it to grow its team, increase marketing efforts to drive greater household penetration, and enhance research and development.

Rebbl creates nutrient-dense drinks that are plant-based, organic and non-GMO, featuring adaptogens and super-herbs such as matcha, turmeric, ashwagandha, maca and schizandra.

Rebbl sources its organic ingredients from 29 countries and makes a 2.5% donation of the net sales of every bottle to non-profit organisation Not for Sale, which aims to protect people from human trafficking.

Sheryl O’Loughlin, CEO of Rebbl, said: “We are so excited to welcome Cavu Venture Partners to the Rebbl family. It was important to our team that whoever we brought on during this round of funding felt as passionate as we do about our Rebbl mission."

“Cavu exemplifies this and co-founder, Clayton Christopher, will join our board. With his experience as a founder of Sweet Leaf Tea and Deep Eddy Vodka, his addition...

Read more on this story from foodbev.com...

thumbnail courtesy of foodbev.com

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