Our take: LEGO Group continues meeting consumer expectations by announcing 100 percent sustainable packaging by 2025. |
LEGO bricks have been around for nearly 80 years and have successfully outlasted tons of toy trends. They’ve held their ground during the recent tech movement, remaining a consistent staple in every kid’s toy box.
And that’s a good thing — the blocks have proven to boost cognitive development with children through structured block play, building essential motor skills and spatial perception.
Despite their age, LEGOs are gracefully keeping up with the times. Research shows consumers are demanding sustainable products now more than ever, and the LEGO Group has a plan.
The billion-dollar toy company recently announced a goal of 100 percent sustainable packaging by 2025.
Much of LEGO’s packaging is already sustainable — the cardboard and other paper-based materials used are recyclable.
However, the single-use plastics encasing their products are not.
The LEGO Group has given this eco-unfriendly packaging an expiration date.
“By 2025, our aim is that no LEGO packaging parts have to end up in a landfill. Packaging will be made from renewable or recycled materials and will be easy for consumers to recycle,” said Vice President of Environmental Responsibility Tim Brooks in LEGO’s announcement.
LEGO packaging is well on its way — products in the U.S. and Canada...
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