Our take: FoodDive presents a nice analysis about the impact of storytelling as part of brand and packaging design... | --------
Amanda Bowman works in customer service at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design and company naming services.
It literally pays for food and beverage firms to invest in impactful product packaging that tells a story and educates, writes Amanda Bowman of crowdspring.
We are lucky to have many options when it comes to food and beverages.
Every year, tens of thousands of new food products are brought to market. And every year, 95% of new products fail.
The packaging that holds the food and the marketing and advertising that introduces you to the brand are important. All of these elements benefit from good design.
Good design is good business. In an increasingly challenging market for new products, it’s important to take advantage of any competitive edge you can find.
A study by MeadWestvaco, “Packaging Matters,” revealed that packaging drives 36% of purchase decisions, “more so than TV ads, online reviews, and recommendations from friends.”
Nutella understood this and used the power of design in a wildly successful 2017 campaign.
Nutella introduced seven million different versions of Nutella’s graphic identity, each sold on a single bottle.
The campaign ran in Italy and was a huge success,...
thumbnail courtesy of fooddive.com