Our take: Path developed a brand strategy that provided reasons for positioning the new line within current portfolio.
Path has designed the branding for Cornerstone's new line of dental care products.
This bold step moves the brand closer to achieving its goal to own the bathroom and be the 'Cornerstone of your day.'
Path has served as Cornerstone's creative partner and brand guardian from the beginning. Their work on the brand's introduction to the market and initial shaving range earned a silver DBA this past year.
This strategy would inform a brand design solution that balanced the efficacy-driven category cues of dental care with the simplicity of the Cornerstone brand.
thumbnail courtesy of dexigner.com