Our take: Marketers always are thinking of innovative ways to build their brands, and with good reason — how you position your brand is critical to the success of your product lines... | -----------
Successful companies understand the importance of brand marketing and, importantly, the lessons available from other brands that excel. Here's a list of seven lessons you can immediately implement from some of the greatest brand marketing campaigns around the world.
Lesson 1: Make the user experience a crucial part of your brand. As a tech company, it might seem like there’s no need for Apple to place too heavy a focus on the unboxing experience.
However, Apple understands that the experience of the user when interacting with their products is more important than any features they could ever pack into their products.
The most clever brand marketers realize that involving users in their products can be...
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