Rethink Water splashing the market with new packaging

With its April 2018 introduction of new flavors, as well as newly designed packaging and branding, Rethink Brands is again making a splash in the category of flavored water for children.

The Columbia, MD, company launched Rethink Water in 2016, aiming to disrupt the bottled water category by focusing on “eliminating the 40 billion plastic bottles that end up in landfills and oceans each year.”

Today, Rethink Water’s sugar-free, organic-flavored juice alternatives are available in more than 10,000 retailers nationwide, including Walmart, Kroger, and Target as well as e-retailers such as Amazon and Jet.

Since the company was founded, its water has been packaged in cartons from Tetra Pak.

Rethink’s 300-mL BPA-free containers are made from 70 percent paperboard, cited by the company as a renewable wood fiber sourced from responsibly managed forests.

Meanwhile, the company’s adult water offerings are sold in 16.9-oz and 33.8-oz cartons. The company not only sees the Tetra Pak cartons as a sustainable package alternative to plastic bottles, but also believes the traditional juice box and straw configuration is easily recognizable for kids.

At the same time, the box provides portability and convenience in that it’s easy to pack in school lunches or to consume on-the-go....

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