This Clever Shelf Is Designed For The Age Of Pop-Up Retail

Part acoustic wall panel and part elegant shelving system, Shift caters to nimble shops that need to turn on a dime.

In the age of Amazon, many brick-and-mortar stores are striving to become more flexible, using the space they have to accommodate a range of different uses, like events, as well as adjusting to changes in inventory more quickly.

A new shelving system created by the London-based agency Layer enables that kind of flexibility, smoothly transforming from a flat acoustic wall panel to shelving in just a few seconds.

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