Our take: Consumers value the emotional connection with a brand and the sum of their experience... | --------------------
It’s no secret that the retail industry has undergone a significant evolution over the past decade.
2018 introduced powerful and transformative changes that will have a lasting impact on the retail landscape.
The changes have fundamentally altered the way consumers interact with and purchase from brands, how brands build relationships with consumers, and how a customer's journey is managed...
thumbnail courtesy of mytotalretail.com