Our take: Algorithmic learning trends and retail applications, as well as experiential design's emphasis on impactful placemaking, will combine and begin to guide consumer purchasing decisions. | ---------------
Two iconic cinematic scenes come to mind when imagining the near-term future of retail: The first is from 2001: A Space Odyssey when Hal says, “I am putting myself to the fullest possible use, which is all I can think that any conscious entity can ever hope to do.”
The second is from Jurassic Park when Robert Muldoon stated that the genetically engineered velociraptors “never attack the same place twice.” They were testing the fences for weaknesses, scientifically. “They remember.”
Technology has finally surpassed our expectations of product performance while experiential design has been weighing down pro formas and scrambling site plans for the past decade.
The deployment of technology to its fullest possible use has freed up designers and developers to test the fences for weaknesses in their retail offerings, amenities and customer experiences.
thumbnail courtesy of retailtouchpoints.com