Are You Customer Obsessed? Putting Customers at the Heart of Your Business

Our take: Ross Kramer, CEO of email marketing automation company Listrak, talks about the customer obsession as part of the MCM CommerceChat podcast... | ----------------

Putting customers at the heart of everything you do is vital in order to be successful in your business.

It requires what is known as the "customer obsession", where retailers use insights and engagement from customer relationships to create a virtuous cycle.

This post appeared first on Multichannel Merchant....

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