At Houzz, mobile augmented reality is fueling sales

CHICAGO — More than 2 million shoppers have used Houzz’s "View in My Room" augmented reality mobile app feature in the process of making a purchase since the capability launched almost nine months ago, Houzz co-founder and president Alon Cohen said during his IRCE Thursday morning keynote speech.

Cohen also told the audience that the app now includes 3D images of more than 1 million products, double the number it had for the announcement of its general availability last fall, and those who use it are 11 times more likely to make a purchase than those who don’t, Cohen said.

In addition, Cohen displayed data points suggesting that 90% of Houzz users own their residences, 71% are planning to remodel their homes this year and 84% will be looking to purchase some kind of home improvement product in the next six months.

Among other metrics offered up by Cohen: The Houzz marketplace now features 10 million products from 20,000 sellers.

The site now has more than 40 million unique users and more than 1.5 million design and home remodeling professionals promoting their services on the site.

The company now has sites serving 14 countries, and Cohen said about 50% of new Houzz users are coming from outside the U.S. Houzz was among several home improvement retailers that launched new AR app capabilities last fall timed with Apple’s rollout of its ARKit development software.

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