iD Fresh Food CEO: Innovation is the only way to stay ahead of the competition

Started in 2006, as a little establishment in the bustling streets of Bangalore, iD Fresh Food has come a long way and set several milestones along the way. What started as a 1 city, 1 product, 4 employee company, is a 1000 crore business now with 12 SKUs and its footprint in 16 cities (national & international), with 1500 plus employees and presence across 18000 plus stores.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

“The journey has been enthralling. iD has come a long way over the last 13 years. When we started the journey, little did we know that iD would be a trusted household name and would be serving millions of people healthy food every day,” said PC Musthafa.

On Challenges iD Fresh faced in the initial days: One issue we still face is the general perception about packed food items. It’s perceived to be unhealthy and full of preservatives and chemicals. It is a mammoth task to persuade customers and get them to believe that our products are natural, fresh and free of any additives...

Read the rest of this story from exchange4media.com...

thumbnail courtesy of exchange4media.com

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