Kroger rolls out app to spur healthier grocery shopping

The Kroger Co. has launched a mobile app to help customers make smarter decisions in grocery shopping for health and wellness.

Called OptUP, the free app provides users with a score indicating a product’s nutritional and/or health attributes based on nationally recognized dietary guidelines enhanced by Kroger registered dietitians, the Cincinnati-based supermarket giant said Monday.

OptUP is now available chainwide for iOS and Android device users via the Apple App Store and Google Play store.

The app made its public debut in a soft launch in the spring. "Kroger's new OptUP app is transformational for the food retail industry," said Collen Lindholz, president of pharmacy and The Little Clinic at Kroger.

"The app puts nutritional information at your fingertips and makes finding and buying better-for-you products easier and simpler."

Products are scored 1 to 100, with a higher number assigned Kroger said its dietitians recommend a cart mix with at least 50% green category products.

Total OptUP scores, which range from 0 to 1,000, reflect a customer's purchasing history over the past eight weeks and act as a guide for...

Read the rest of this story from supermarketnews.com...

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