One Size Never Fits All: What Retailers Can Gain From Direct Mail Personalization

Personalization has been touted as a strategy that will help retailers battered by Amazon.com and other market forces.

Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 percent to 30 percent, according to a recent McKinsey & Company report.

Technology is not a barrier.

Given today’s...

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