Our take: Ritual founder discusses with PSFK how she builds trust with consumers by offering unique women's supplements... | --------------
Ritual founder Kat Schneider decided to create a better, more transparent product for women, helping to usher the direct-to-consumer movement into a previously unsexy category limited to drug store shelves.
Ritual launched with just one product, a Women’s Essential multivitamin.
With its design-led packaging, subscription model and accessible price point, the buzzy brand has become one of the most visible among new products catered to (largely millennial) women.
PSFK spoke to Schneider about her goal to ultimately create products for women at all ages and life stages, developed in direct conversation with her dedicated consumers via social media.
thumbnail courtesy of psfk.com