Six lessons brands must learn to succeed in the Direct-to-Consumer space

Our take: Direct-to-Consumers (DTC) brands have been around for decades. While other models and efforts struggled to gain solid traction, there are identifiable key elements for current DTC success stories...

The Direct-to-Consumer (DTC) boom is here to stay, and it’s time to figure out if there’s a formula for success in this space by studying the elements successful DTC brands share.

A staggering 40 percent of popular brands already have at least a single channel to directly supply to consumers.

Nike beat its own goal of reaching $5 billion in DTC sales by over $1.5 billion in 2015, and expects to reach almost thrice the number by 2020.

The model is slowly assimilating several product categories into its borg-like fold – from personal apparel and hygiene to food, mattresses, and home products.

What originally started as an off-beat selling innovation has planted its roots firmly and grown exponentially within the last decade.

Brands such as Warby Parker, Casper, and their ilk – which essentially drove the modern DTC success story – did a few things differently.

They had very unique business models and they had VC funding. Here, we use business model as an all-encompassing term to cover obvious elements such as a definite online presence, creative marketing, quality products and more.

Basically, everything that enabled these brands to entice consumers to not just try their products, but eventually become...

Read the rest of this article from yourstory.com..

thumbnail courtesy of yourstory.com

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