Six lessons brands must learn to succeed in the Direct-to-Consumer space

Our take: Direct-to-Consumers (DTC) brands have been around for decades. While other models and efforts struggled to gain solid traction, there are identifiable key elements for current DTC success stories...

The Direct-to-Consumer (DTC) boom is here to stay, and it’s time to figure out if there’s a formula for success in this space by studying the elements successful DTC brands share.

A staggering 40 percent of popular brands already have at least a single channel to directly supply to consumers.

Nike beat its own goal of reaching $5 billion in DTC sales by over $1.5 billion in 2015, and expects to reach almost thrice the number by 2020.

The model is slowly assimilating several product categories into its borg-like fold – from personal apparel and hygiene to food, mattresses, and home products.

What originally started as an off-beat selling innovation has planted its roots firmly and grown exponentially within the last decade.

Brands such as Warby Parker, Casper, and their ilk – which essentially drove the modern DTC success story – did a few things differently.

They had very unique business models and they had VC funding. Here, we use business model as an all-encompassing term to cover obvious elements such as a definite online presence, creative marketing, quality products and more.

Basically, everything that enabled these brands to entice consumers to not just try their products, but eventually become...

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