Consumers, especially millennials, are increasingly expecting an "Amazon-like" experience when in a retail store environment and that means retailers need to double down on engaging, convenient shopping experience.
That's the findings of a new Euclid Analytics survey, "The Store of the Past Meets the Shopper of the Future: Can Retailers Meet Modern Consumer Expectations?", which polled 1,500 respondents.
Millennials are the most channel-agnostic, seamlessly switching between buying online (52 percent) and in physical stores (59 percent) weekly, stated the survey, with nearly one in three shopping via convenient subscription services.
One compelling retail trend is the pop-up store experience and increasing popularity illustrates that consumers are open and embracing new innovative shopping models.
"This is sink-or-swim time for physical retailers," said Brent Franson, CEO of Euclid, in a press release on the survey.
"New buying models are winning over millennials and others who value modern shopping channels. And shoppers want from physical stores what they get from Amazon: a frictionless buying experience. The question is, will brick and mortar retailers deliver? They're certainly positioned to do that, if they shape the store experience to align with consumers’ high expectations for convenience."
story and thumbnail courtesy of retailcustomerexperience.com