Survey: Quality Search Result Is At The Heart Of Driving Traffic to Retailers

Our take: The overwhelmingly clear takeaway is this: “When [consumers] arrive at a retailer’s web site, they want to buy something — they have already made up their mind. If they still don’t buy something, it’s absolutely the retailer’s fault.”

A strong search engine is central to a successful e-Commerce experience: 80 percent of shoppers say that accuracy and convenience are the most important aspects of online shopping, according to the Shopping Barometer: Habits of the Modern Consumer survey by Adeptmind.

Additionally, 60 percent of online shoppers find its most frustrating aspects to be irrelevant search results and the inability to find the specific item they’re looking for.

Most shoppers visit a retailer’s web site already knowing what they want: 82 percent of people only search online to buy a specific item. However, nearly half (47 percent) of shoppers without a specific purchase in mindstart their journey on Amazon.

“People go to Google or Amazon when they’re just shopping around and doing research,” said G Wu, Co-Founder and CEO of Adeptmind in an interview with Retail TouchPoints.

“When they arrive at a retailer’s web site, they want to buy something — they have already made up their mind. If they still don’t buy something, it’s absolutely the retailer’s fault.”

To ensure visits to their sites turn into conversions, retailers need to help customers find what they want as quickly and simply as possible. An accurate search engine can boost conversion rates, while personalization can create an online...

Read the rest of this story from retailtouchpoints.com...

thumbnail courtesy of retailtouchpoints.com

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