Message Me: How Packaging Design Impacts In-Store Promotion

Fact: Marketing professionals, from brand managers to chief marketing officers, are being challenged by retailers to optimize the way they inhabit brick-and-mortar store space by demonstrating new ways of capturing consumer interest and demonstrating this through increased sales.

The disruption of e-commerce on retailers and CPGs alike has forced everyone to look differently at how... More...

story and thumbnail courtesy of mytotalretail.com

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