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Branding & Marketing Resources
Our take: Focus on Dust Bowl's maturity and future versatility part of rebrand effort... | ------------- Established in May of 2009, Dust Bowl Brewing Co.…Read more
Case study: Nestle tasked Appetite Creative to highlight Kit Kat's brand value and flavor diversity. The Drum explores the strategy behind its selection of visual…Read more
Our take: Food Navigator examines "craveable" package transformation of what had been a wavering product... | -------------- Russell Stover enjoyed years of market dominance when…Read more
Our take: Brand owners understand the value of gaining and keeping customer attention. An attractive brand does more than simply leave a lasting impression on…Read more
Our take: Ross Kramer, CEO of email marketing automation company Listrak, talks about the customer obsession as part of the MCM CommerceChat podcast... | ----------------…Read more