April 2018 - ProLabel, Inc.

Goal! Gatorade pits teammates in fierce rivalry to promote new beverage

Apr 30, 2018prolabelMarketingmarketing

Gatorade parent company PepsiCo continues to search out ways to tap into growing consumer interest around the World Cup, even the though its rival Coke is serving as the official sponsor this year. A campaign narrative about how players like Messi and Suárez — usually teammates — will compete against each other on their national teams, as…

Image Gallery: New beverage products launched in April 2018

Apr 30, 2018prolabelBrandingbranding

This is a selection of new beverage products published on FoodBev.com in April 2018: Sandows sparkling soda with cold brew coffee, Coca-Cola frozen pouches and Tanqueray gin made from Seville oranges. The drinks featured in this gallery are just some of the new beverage products published by FoodBev in the past month. View the gallery on foodbev.com... thumbnail courtesy of foodbev.com

Ball reveals Cameo Beverage Can End Printing

Apr 30, 2018prolabelConsumer Goodsbeverage

Our comment -- Cameo End Printing debuts this week in Nashville at the Brewers Association Craft Brewers Conference and BrewExpo America. Ball Corporation's (NYSE:BLL) newest beverage can innovation is helping customers put a colorful lid on their infinitely recyclable aluminum cans from Ball. Available for the first time, Ball's proprietary Cameo End Printing extends customer…

Parmesan imports, EU negotiations, trouble spot for US dairy producers

Apr 30, 2018prolabelIDDBAIDDBA

If you can’t call Parmesan cheese…Parmesan cheese…then what do you call it? That is a question that companies could find themselves asking in the future because of a trade deal the European Union (EU) is working out with Mexico. “The EU has been very aggressive in negotiating free trade agreements, recently concluding one with Japan…