August 2018 - ProLabel, Inc.

2018 IW US 500: Introducing the Top US Food and Beverage Manufacturers

Aug 30, 2018prolabelConsumer Goodsmarketing

ProLabel summary: The IW U.S. 500 is IndustryWeek's annual list of the top 500 publicly traded U.S. manufacturing companies, based on 2017 revenue... | ------------ Industry Week is part of the Business Intelligence Division of Informa PLC Food and beverage manufacturers are well represented on the 2018 IndustryWeek U.S. 500, with 36 manufacturing companies earning…

MarketingWeek: How Häagen-Dazs is reimagining the brand for the Instagram generation

Aug 30, 2018prolabelBrandingbranding

Our take: Company's push for personal connection with customers designed to prevent iconic brand being relegated as 'older people' brand... | -------- It does not matter if you source the best ingredients or create the most luxurious taste, if millennials think your product is something their mum would buy it’s the “kiss of death” for…

Why Brands Need to Up the Ante to Drive Sales and Loyalty

Aug 27, 2018prolabelBrandingbranding

Our take: A large percentage of Americans shop online, but more than 60 percent say they prefer to shop in physical store locations... | ------------- We live in a time where you can purchase everything from toothpaste to high-end designer handbags online. Consumers, in theory, enjoy the convenience of online shopping. But the numbers don’t…

The New Branding: Five Tips for Creating Shareable Brand Experiences

Aug 27, 2018prolabelMarketingbranding

Our take: With changing consumer preferences, brands are questioning the fundamental assumptions behind marketing success... | ----------- For decades, the primary tool to measure success of a branding campaign was consistency. Brands delivered similar experiences across all retailers in an effort to build brand equity through recognition and reliability. Brand managers are increasingly deprioritizing brand…