How deep are color-taste associations?

Our take: Study reveals what consumers expect when they see a food affects the taste of the item... | ----------------- A new study from Penn State confirms longstanding research into the relationship between color and taste. What consumers see when they eat matters as much — if not more— than what they taste. Researchers gave participants

Brand Design Review: Strong Name with Delicate Design for Cider Brand

Our take: Brand packaging effort made to appeal to the drinkers who usually enjoy white wine, cocktails, or sparkling wine... | ------------ Strongbow Blossom Rosé Sparkling Apple Cider, for Carlton & United Breweries (part of the AB InBev family), aims to bring growth and inject excitement back into the cider category. Drinks design agency Denomination ( developed