December 2018 - ProLabel, Inc.

ProLabel Insights: Consumers’ hearts and minds influenced by trust, certification

Dec 18, 2018prolabelConsumer Goods, Marketingmarketing

Our take: Here's a dive into a topic we consider useful for 2019. Consumers are becoming educated not only about the products they purchase, but also the companies behind them. Smart companies consider easy access to transparency a matter of necessity and connected to their bottom line. Read the full trust report here. The age…

Survey: Majority of Shoppers Abandon Customer Feedback Because It Takes Too Long

Dec 18, 2018prolabelMarketingmarketing

Retailers always need to properly analyze customer feedback if they want to evolve their business to meet shopper needs. But when collecting that feedback, they better make it quick for the shopper. As many as 44 percent percent of shoppers have abandoned a customer feedback survey without completing it, with 57 percent of those citing…

Brand Insights: I Heart wine: the story behind a runaway success

Dec 12, 2018prolabelBranding, Marketingbranding, marketing

Our take: Great read about how a fresh perspective and consumer-centric approach in a legacy-driven market lead to double digit growth... | ------------- A group of wine producers and students gathered at the WSET’s London offices this month to learn from the team behind the successful I Heart brand. The brand has enjoyed 42 percent…

Ten trend projections on how consumers will eat and drink in 2019

Dec 12, 2018prolabelConsumer Goods, Marketingmarketing

Our take: Whole Foods proffers that hemp, as well as flavors from Asia, Oceania, and the western coasts of South America will be a factor in consumer choices next year... | ----------- As 2018 comes to a close, the food and drink industry is wondering what comes next. Grocer Whole Foods has released its list…