Five basics for engaging customers with packaging

Our take: Packaging Digest offers their top five tips for brand-building and engaging customers with packaging... | ------------------ Selling physical products is not a simple activity due to numerous operations and factors that must be considered. From website content to product packaging, every brand must use the proper branding and marketing strategies that ensure consistent

Study Finds Disconnect Between What Retailers Offer and Consumers Expect

Our take: This post, first appearing on Multichannel Merchant, reveals an epidemic of shopper confusion and dissatisfaction about in-store interactions. There’s a disconnect between what retailers offer customers and what they want in terms of new technologies in the shopping experience, according to a study by Oracle + Netsuite, The Retail Doctor and Wakefield Research.