January 2019 - ProLabel, Inc.

Five basics for engaging customers with packaging

Jan 30, 2019prolabelBrandingbranding

Our take: Packaging Digest offers their top five tips for brand-building and engaging customers with packaging... | ------------------ Selling physical products is not a simple activity due to numerous operations and factors that must be considered. From website content to product packaging, every brand must use the proper branding and marketing strategies that ensure consistent…

2019 Trend: Creating Meaningful Connection Online And On The Ground

Jan 29, 2019prolabelMarketingmarketing

Our take: Algorithmic learning trends and retail applications, as well as experiential design's emphasis on impactful placemaking, will combine and begin to guide consumer purchasing decisions. | --------------- Two iconic cinematic scenes come to mind when imagining the near-term future of retail: The first is from 2001: A Space Odyssey when Hal says, “I am…

Why consumers are demanding experiential marketing

Jan 25, 2019prolabelConsumer Goodsmarketing

Our take: Companies and marketers are now required to look at ways to tell the story beyond the product... | ----------------- Flicking through a magazine over the holiday break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst…

Study Finds Disconnect Between What Retailers Offer and Consumers Expect

Jan 24, 2019prolabelMarketingmarketing

Our take: This post, first appearing on Multichannel Merchant, reveals an epidemic of shopper confusion and dissatisfaction about in-store interactions. There’s a disconnect between what retailers offer customers and what they want in terms of new technologies in the shopping experience, according to a study by Oracle + Netsuite, The Retail Doctor and Wakefield Research.…