February 2019 - ProLabel, Inc.

Six lessons brands must learn to succeed in the Direct-to-Consumer space

Feb 28, 2019prolabelMarketingmarketing

Our take: Direct-to-Consumers (DTC) brands have been around for decades. While other models and efforts struggled to gain solid traction, there are identifiable key elements for current DTC success stories... The Direct-to-Consumer (DTC) boom is here to stay, and it’s time to figure out if there’s a formula for success in this space by studying…

On Branding: Get beyond your brand love story

Feb 28, 2019prolabelBrandingbranding

Our take: Dave Taylor, Taylor Brand Group, Lancaster reveals that smart companies are willing to explore areas of false brand security and open the door to critical evaluation. As we watched the focus group, the participants were comparing Brand A to Brand B across a wide range of attributes. Brand A, the leader in a…

Brand Stories: Coffee By Design Did a Major Rebrand, Then CBD Came Along

Feb 21, 2019prolabelBrandingbranding

Our take: After Coffee By Design’s "CBD"-heavy rebranding was introduced in 2017, it has taken the company time and effort sorting out confusion over cannabidiol-infused products... | ----------------- For the past 25 years, Portland, Maine-based roaster Coffee By Design has also been known to customers as CBD, but the recent widespread legalization of marijuana and prevalence…

Why do brands still fall short with customer experience?

Feb 21, 2019prolabelMarketingbranding

Our take: The smart brands understand the concept of peaks and valleys of experience and will do what it takes to create an outstanding one... | ------------ If you attend enough industry events and conferences, it’s not hard to figure out that customer experience is very much in vogue today. The trigger lines are statements…