What are the Biggest Brand Imagery Trends Shaping the CPG Industry?

Our take: Brands are promoting the functional reality of their products while paying close attention to color palette hues, personalization, and social media-friendly content... | ------------------ Brand imagery trends change rapidly, and that’s more obvious than ever if you take a closer look at today’s CPG visual content marketing landscape. From specific colors dominating the

Case Study: Kit Kat reviving an iconic brand

Case study: Nestle tasked Appetite Creative to highlight Kit Kat's brand value and flavor diversity. The Drum explores the strategy behind its selection of visual appeal and verbiage elements... | --------------- The infamous Kit Kat chocolate bar has been a staple in pantries since 1935, when the four-finger wafer crisp chocolate bar was launched in