April 2019 - ProLabel, Inc.

What are the Biggest Brand Imagery Trends Shaping the CPG Industry?

Apr 30, 2019prolabelBranding, Marketingbranding

Our take: Brands are promoting the functional reality of their products while paying close attention to color palette hues, personalization, and social media-friendly content... | ------------------ Brand imagery trends change rapidly, and that’s more obvious than ever if you take a closer look at today’s CPG visual content marketing landscape. From specific colors dominating the…

& SMITH Re-defines Tea Category with New Brand Creation, OFFBLAK

Apr 30, 2019prolabelBrandingbranding

Our take: Four featured categories reflect the tea range's emphasis on status, experience and benefits for targeted Gen Z and Millennial consumers... | ------------- & SMITH has designed the branding for new direct-to-consumer lifestyle tea brand 'OFFBLAK.' Looking to redefine the tea category, OFFBLAK targets Gen Z and Millennials that are driven by beauty, status,…

Dust Bowl Brewing Co. Rebrands as part of 10-year anniversary

Apr 22, 2019prolabelBrandingbranding

Our take: Focus on Dust Bowl's maturity and future versatility part of rebrand effort... | ------------- Established in May of 2009, Dust Bowl Brewing Co. is fast approaching its ten year anniversary. And while the milestone is just around the corner, the growing company took last year to evaluate its industry positioning and brand development.…

Case Study: Kit Kat reviving an iconic brand

Apr 22, 2019prolabelBrandingbranding

Case study: Nestle tasked Appetite Creative to highlight Kit Kat's brand value and flavor diversity. The Drum explores the strategy behind its selection of visual appeal and verbiage elements... | --------------- The infamous Kit Kat chocolate bar has been a staple in pantries since 1935, when the four-finger wafer crisp chocolate bar was launched in…