How Branding Is Personal and Meaningful
Our take: Glenn Johnson with Cannabis Law Report shares insights from Osiris Stephen and his wife Nina, who were forced to develop exceptional understanding of the cannabis industry because of their son's seizures... | -------------- As is so often the case in the Cannabis and Hemp industry, to succeed you do what you have to,…
Why Brand Love Is Key To Cultivating Loyal Shoppers
Our take: Presentation compares brand loyalty to dating. What works early in the relationship isn't as effective if the same treatment happens 100 times in a row... | --------------------- Shoppers might not equate their love for a family member, significant other or friend with their feelings for a brand, but retailers need to elicit such…