Ten tasting trends: See what’s ahead for snacks and sweets

Our take: Packaging Digest outlines the shift toward healthful snacking and and ecommerce options... | -------------- Financially, the candy and snack industry is a healthy business. Increasingly, that term is becoming more literal as well. For example, according to the National Confectioners Association, by 2022 manufacturers pledge at least half of individually wrapped products will

Consumer and Retailer Marketing Opinions Towards One Another Don’t Add Up

Our take: Retailers know they must engage customers by personalizing offers based on shopping history and preferences, but many are struggling to create personalized experiences that shoppers engage with... | -------------- There’s pressure for brands to compete on customer experience (CX) in nearly every industry. Retail marketers, in particular, are pressured to meet growing expectations