June 2019 - ProLabel, Inc.

Elemental Beverage Co. thriving with Snapchiller and RTD Coffee Line

Jun 10, 2019prolabelConsumer Goodsmarketing

Our take: Cold coffee is red-hot choice in consumer buying trends... | ----------------- The new Elemental Beverage Co. has developed a line of high-end RTD cold coffee products, as well as the countertop-focused Snapchiller. A prototype on-demand flash-chilling machine for beverages that was initially revealed at Coffee Fest Portland in 2017 by MIT graduate David…

Ten tasting trends: See what’s ahead for snacks and sweets

Jun 10, 2019prolabelMarketingmarketing

Our take: Packaging Digest outlines the shift toward healthful snacking and and ecommerce options... | -------------- Financially, the candy and snack industry is a healthy business. Increasingly, that term is becoming more literal as well. For example, according to the National Confectioners Association, by 2022 manufacturers pledge at least half of individually wrapped products will…

Consumer and Retailer Marketing Opinions Towards One Another Don’t Add Up

Jun 3, 2019prolabelMarketingmarketing

Our take: Retailers know they must engage customers by personalizing offers based on shopping history and preferences, but many are struggling to create personalized experiences that shoppers engage with... | -------------- There’s pressure for brands to compete on customer experience (CX) in nearly every industry. Retail marketers, in particular, are pressured to meet growing expectations…