Recent Branding & Marketing Resources
Opinion: Turning Private Label into Private Brands
Brandnew were asked to help create a private label that is adaptive to each retail…
Ten food and beverage trends for 2018
2017 has been a rollercoaster ride for the food industry. Amazon coughed up $13.7bn for…
Five Ways to Disrupt Your Competition with Customer Service
The concept of disruption is interesting. If you ask most business people to name a…
What’s the outlook for shoppable media in ’18?
Content known as shoppable media is quickly gaining traction in the retail space. Shoppable content…
On Branding: Get beyond your brand love story
Our take: Dave Taylor, Taylor Brand Group, Lancaster reveals that smart companies are willing to…
The Three E’s of Future Food and Beverage Packaging
Our take: Amazon's Whole Foods investment means the future of grocery shopping is online. Brands…
Kroger rolls out app to spur healthier grocery shopping
The Kroger Co. has launched a mobile app to help customers make smarter decisions in…
Are You Customer Obsessed? Putting Customers at the Heart of Your Business
Our take: Ross Kramer, CEO of email marketing automation company Listrak, talks about the customer…
Elemental Beverage Co. thriving with Snapchiller and RTD Coffee Line
Our take: Cold coffee is red-hot choice in consumer buying trends... | ----------------- The new…
Pucker up: Sour Patch Kids Flavored Ice Pops are latest in sour foods market
When it comes to a taste that marketers know consumers will crave, sour is the…
With New Branding and Strategy, Premama Targets Millennial Moms
Our take: Company says it believes new branding, products, system tackles challenge of customer rentention...…
An overview of blockchain implementation in the food industry
Our take: Consumers are able to verify the food they purchase is safe by viewing…
Revive Revamps Bottle Design To Showcase Ingredients
California-based Revive Kombucha has unveiled a new look for its 12 oz. glass bottles featuring…
Survey: Packaging strategies must engage consumers across multiple channels
Our take: Survey by brand specialist API Group and focused on gaining insights from brand…
Boost: How Best Buy Leverages Employees to Engage Customers
Executives at the big-box retailer have spent the last several years rethinking how to boost…
Agency designers weigh in on packaging trends
Libby White talked to five of the top creative agencies about the key drivers in…
Brands Leveraging Omnichannel Insights To Drive Competitive Advantage
Our take: Brands would do well to adopt and/or expand their personalization strategies as part…
Exclusive Q&A from Retail Touch Points: Why Marketers Must Make An Emotional Connection With Consumers
Our take: In this Q&A from Retail Touch Points, Kiran Smith, CEO of advertising/branding agency…
Why Brands Need to Up the Ante to Drive Sales and Loyalty
Our take: A large percentage of Americans shop online, but more than 60 percent say…
Parker Williams designs branding and packaging for new Love Hemp bottled spring water
Parker Williams has created the new identity for Love Hemp Water, the first bottled spring…
Report: Millennials most active tech adopters, least influenced by ads
Our take: GenX, Baby Boomers show similarity of thought. Marketing to millenials is a challenge…
Adweek: How Brands Can Entice Consumers and Avoid Minimalist Packaging Trap
Our take: Simon Thorneycroft outlines prevalent minimalism in packaging as a simplistic trend that will…
Opinion: Three Common Retail Innovation Mistakes And How To Avoid Them
Our take: At the end of the day, brands must create tangible value for customers…
Why Package Branding is Part of your Marketing Considerations
Our take: DS Smith ePack discusses why you should consider branding your packaging to make…
Trader Joe’s listens to customer feedback, making big changes
Our take: Biodegradable, compostable options as well as styrofoam tray replacement part of environmentally-friendly plans...…
Survey: Quality Search Result Is At The Heart Of Driving Traffic to Retailers
Our take: The overwhelmingly clear takeaway is this: “When [consumers] arrive at a retailer’s web…
How Branding Is Personal and Meaningful
Our take: Glenn Johnson with Cannabis Law Report shares insights from Osiris Stephen and his…
Why Retailers Need To Act Like A Software Company
Fleet of foot and fickle of mind, consumers are flocking to retailers — online, and…
Brand insights: Why Hasbro trademarked Play-Doh’s scent
Our take: Hasbro awarded difficult-to-obtain "scent mark."... | ------------- Play-Doh’s unmistakable scent now legally belongs…
Attorney: Be careful what you ‘like’ to avoid legal issues
Most food, beverage and supplement brands know that stating or implying that their wares can…
How deep are color-taste associations?
Our take: Study reveals what consumers expect when they see a food affects the taste…
ALDI announces vegan product line
ALDI, a supermarket chain with locations in 18 different countries, recently announced the addition of…
How to Avoid Branding Sacrifices with Your Packaging
Our take: Few companies are delivering consistent marketing messages that maximize impact. Multichannel Merchant shows…
Affordable organics delight with bright colors, playful fonts
Our take: iO created an organic line that caters to grocery shoppers but remains affordable...…
7-Eleven’s New ‘Lab’ Store Is Experiment in Convenience
Our take: Store chain plans to integrate brands and services as part of commitment to…
Using neuroscience to pinpoint key moments for your brand
Our take: Marketing Magazine provides a deep dive into the study of instinctive reactions to…
Consumer and Retailer Marketing Opinions Towards One Another Don’t Add Up
Our take: Retailers know they must engage customers by personalizing offers based on shopping history…
& SMITH Re-defines Tea Category with New Brand Creation, OFFBLAK
Our take: Four featured categories reflect the tea range's emphasis on status, experience and benefits…
Food packagers appealing to the senses in 2019
Our take: Emerging tray and film techniques offer complete seafood meal kits that include the…
ProLabel Insights: Five tips to boost your brand story in a competitive retail environment
Our take: The Drinks Report offers five elements to help set the scene for customers…
Brand Stories: Coffee By Design Did a Major Rebrand, Then CBD Came Along
Our take: After Coffee By Design’s "CBD"-heavy rebranding was introduced in 2017, it has taken…
Report: Focus on Recurring Purchases to drive growth
Our take: Report, infographic cites increased predictability as one of several delivered benefits from recurring…
CX and EX (Customer Experience and Employee Experience)
Our take: Differentiation, customer response -- and internal employee engagement -- making the biggest…
Roundtable: How and why flexible packaging trends are shifting
Our take: Packaging Digest conducted a virtual roundtable to gain insight from five flex pack…
Packaging key element in e-commerce growth
It wasn’t that long ago that e-commerce was just a blip on the radar of…
2019 Trend: Creating Meaningful Connection Online And On The Ground
Our take: Algorithmic learning trends and retail applications, as well as experiential design's emphasis on…
Why Retail Success Means Choosing Tech
Technology is having a profound effect on the retail industry. Technologies such as the web,…
Packaging evolves for Evolution Fresh functional beverages
A redesign centering on simplicity and transparency and the addition of sleeker, downsized bottles are…
What can we learn about branding from China?
Summary: Greenwich Design’s Simon Wright looks into the packaging trends driving the market in China...…
Can New Strategies Keep Campbell Soup from Going Cold?
Our take: Brand needs to make inroads with Millennials to maintain its market share... |…
Fruit bar maker That’s It Doubles Down on Clean Label Moves
Our take: Less clutter, color pops communicate the value of "simplistic" products... | ---------- A…
Adapting to the Dawn of the Omnichannel
Isabel Rocher has a unique perspective on the disruptive impact of e-commerce on supply chains…
Herbal Essences, Kew collaboration blends botanical science and hair care
Herbal Essences with Royal Botanic Gardens, Kew collaborate to become the first global hair care…
Why do brands still fall short with customer experience?
Our take: The smart brands understand the concept of peaks and valleys of experience and…
Profile: Suzanne Haddon — From Starbucks and Nike to branding and packaging firm
A Wollongong businesswoman who has worked on branding for some of the biggest companies in…
Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features
Research on influencer marketing demonstrates its value for creating awareness, increasing brand value and boosting…
Keurig buys Dr. Pepper Snapple Group
Keurig is buying Dr. Pepper Snapple Group Inc., creating a beverage giant with about $11…
To See Retail’s Future, Go Back To The Basics
Retailers face a tough slew of questions that must be answered even as the world…
Sports nutrition packaging captures ‘The Force of Nature’
Our take: Core brand approach draws a link between the potency of the product and…
Dunkin’ Donuts gets a brand update, but the logo here to stay
Our take: Refresh preserves original elements, but brightens feel of Dunkin's established brand... | -----------------…
Fundamentals: The founders of baby food startup Yumi dish how to get funding when you’re pregnant
Our take: This article is from a series about entrepreneurship, for which Moneyish asks successful…
Tea Brand Customizes Packaging For Every Market And Occasion
Our take: Consumers taking advantage of personalized messaging on Teapins brand... | Vietnamese tea company…
Shift: New trends in food/beverage market
Here are six interesting shifts that may change how consumers shop, eat and buy in…
Why the CEO of Glossier Thinks Retail Companies Need to Invest More in the Customer
Retail companies like to emphasize that they put the customer first, but in reality, it…
Multitasking: Why It Doesn’t Work and What You Can Do About It
Do you skip from task to task? You may want to rethink how you work…
Peet’s Coffee Takes The Guesswork Out Of Promotions With New Loyalty Solution
Peet’s Coffee was looking to expand its Peetnik Rewards loyalty program to all 240 stores following…
Research: Gen Z appear to have different basic preferences than Millennials
Our take: Gen Zs tend to have more progressive values than older generations — and…
What Lies At The Heart of Packaging And Its Role in Customer Loyalty?
Loyalty360 talked to Danielle Sauvé, Director of Customer Insights and Experience, Danaher Product Identification Platform…
How Social Media Is Changing Packaging Design
Summary: Mark Hewitt, Group Managing Director, Europe, SGK, explores how a pack can be connected across…
What does your package color say to consumers?
Our take: Snap judgements about product selection can be associated primarily with brand color selection...…
Ten trend projections on how consumers will eat and drink in 2019
Our take: Whole Foods proffers that hemp, as well as flavors from Asia, Oceania, and…
Biles Hendry designs branding for Tisserand at Ascot
Biles Hendry has designed branding for Aromatherapy brand Tisserand for Ascot 2018. Tisserand is launching…
Brand Design Review: Strong Name with Delicate Design for Cider Brand
Our take: Brand packaging effort made to appeal to the drinkers who usually enjoy white…
Packaging Matters: Consumer Expectations Drive Global Trends
Package design is being driven not just by what a retailer or brand is looking…
Packaging World brand review: New graphics make pierogies easier to shop
Our take: SKU-specific colors, improved shelf distinction for variants part of redesign effort... While keeping…
ProLabel Insights: Lauder embraces micro-storytelling strategy
Our take: Effort is being made to maintain connection with consumers via ongoing storylines... Estee…
Arvato, C&A jointly rolls out new packaging solutions for e-commerce business
In a recent development, Arvato SCM Solutions and C&A have jointly developed a new packaging…
What are the key ingredients to highly valued food and beverage brands?
Our take: Aaron Goldstein is an investment banker at Lincoln International. This interview with Food…
Opinion: How Not to Be A Blah Brand In A Crowded Market
Our take: Article details the reasons some brands attain iconic status and others fail to…
How to make the shopper’s buying experience a competitive differentiator
Our take: Customer experience will eventually be more important to consumers than price differentiation and…
Practical brand strategy for craft breweries
Our take: Originally published on CODO’s blog, this valuable deep dive into brewery branding considerations…
SmartyPants Vitamins Never Tried to Be Cool—and That’s How It Found Success
Our take: Adweek covered co-CEO Courtney Nichols Gould 's Brandweek insights about how the company…
Stella Artois reveals eye-catching new packaging design
AB InBev today announces the launch of a new packaging design for the UK’s number…
Brand insights: Why so many fast food logos are red
Our take: Cultures across the world view the color red in a positive light. Read…
ProLabel Insights: How to Define Your Brand Voice
A company's brand identity involves many diverse elements working together, including the logo, tagline(s), website,…
Brand Study: 7-Eleven launches new premium African coffee
McDonald’s McCafé and Starbucks thrust premium coffee into the mainstream with their ubiquitous footprints. 7-Eleven’s…
Seven reasons why good design is good business
From dating apps to online shopping, we choose products, services and people based on beauty.…
The Three Best Triggered Email Messages to Send
Big data, hyperpersonalization and triggered messages have all gotten a lot of press over the last…
Kate’s Real Food Unveils New Branding and 10% Off for ADVMoto Followers
Kate’s Real Food, a natural foods company based in Jackson Hole, Wyoming, recently unveiled its…
International Review: Can design brings color to the outdoor paint category
Bright and quirky, branding for new U.K. outdoor paint brand Thorndown was wholly inspired by…
New Video-Based Product Reviews And Lifestyle Site Helps Millennials Simplify Shopping
Our take: Fantastic concept that will likely do well with its target user base... |…
Multinationals jump on natural cosmetics bandwagon
Our take: In response to consumer-driven concerns, industry giants are developing natural cosmetics initiatives to…
Smart barcodes let brands join the internet of (packaged) things
The smart barcode approach promises simplified packaging design—by eventually eliminating multiple on-pack codes—while driving smartphone…
Fortnight Collective uses three-day ‘brand sprint’ to create seasonal packaging for Yasso Yogurt
Our take: New holiday flavor packaging part of brand's latest effort... Fortnight Collective has been…
Report: In-Store Mobile Matures and Grows More Seamless
Sometimes you can measure innovation by how quickly a capability or service goes from being…
Grocery Stores Fuel Retail Industry
Whether it is an apocalypse or rebirth, retail is certainly going through a transformation. Still,…
Retailers Still Learning How to Capitalize on the In-Store Experience
Our take: Discount newcomers and e-commerce continue to impact brick-and-mortar retail, meaning customer loyalty has…
The five biggest business benefits of Lean Development
A whopping 90 percent of new ideas fail, according to consulting firm Fahrenheit 212. To…
Packaging key for marketing branded produce
Our take: The opportunity to tell the story, to cement branding with consumers, creates a…
6 Innovative Ways to Increase Brand Awareness
Having a solid, trusted brand is important for your company to thrive. If your target…
Why earning shopper loyalty is key
Our take: Appreciation, confidence play important roles in gaining customer loyalty... | ------- A positive customer…
Survey: Asian Consumers Have Greater Fulfillment Expectations Than Those in U.S.
Asian consumers far outstripped their U.S. counterparts in terms of expectations for placing late orders…
RPC Bebo develops thermoformed screw closure system
RPC Bebo, along with German tool producer Marbach, has developed a thermoformed screw closure system,…
Shaken Udder milkshakes go national in Sainsbury’s
Following a successful trial, premium milkshake brand, Shaken Udder, has now secured a full listing…
2018 IW US 500: Introducing the Top US Food and Beverage Manufacturers
ProLabel summary: The IW U.S. 500 is IndustryWeek's annual list of the top 500 publicly…
Are You So Good Your Customers Would Pay You Double?
What if your customers said they would be willing to pay you twice what you…
Petco Launches Service-Oriented Store Concept
Our take: Company is changing its brick-and-mortar strategy to provide customers with services that they…
Message Me: How Packaging Design Impacts In-Store Promotion
Fact: Marketing professionals, from brand managers to chief marketing officers, are being challenged by retailers…
Packaging is a product’s primary brand ambassador
The medium is the message, the adage goes, and therefore the packaging is part of…
PepsiCo introduces ‘Bubly’ to sparkling water market
In the 1980s, the big brands battled for dominance in the cola wars. Now, a…
INDIVA Unveils New Branding
The original INDIVA brand identity was launched in 2015 and, since then, the cannabis industry…
Why Retailers Should Meet Customers On Their Terms
Our take: Customer expectations should dictate approach and amount of emphasis on e-commerce or physical…
Bajaj Corp restages its iconic brand Bajaj Nomarks
Bajaj Corp is all set to unveil the re-staging of its iconic brand Bajaj Nomarks.…
Karuna rebrand Balances Flavor, Function
Our take: New brand design, refined messaging part of expanded distribution efforts... | ----------- Growing…
Research: Why retailers should bet on Generation Z
A report from Business Insider’s research division dug into how Gen Z, defined as people…
Analysis: Prime Day’s Reported 89 percent boost, despite early site crash
A web site outage has been the biggest news out of Prime Day thus far,…
Enfusia receives accolades with Crystal Award for product packaging design
Enfusia, a Woodlands-based natural bath and body products company, has won the 2018 Crystal Award…
The New Branding: Five Tips for Creating Shareable Brand Experiences
Our take: With changing consumer preferences, brands are questioning the fundamental assumptions behind marketing success...…
Maya Selva Cigars Updates Packaging for New Warning Stickers
The next time you pick up a box of Maya Selva cigars, you’ll likely notice…
Better business leadership: Five tips from TED talks
Companies spend an enormous amount of money each year training employees — on average, $1,208…
Coca-Cola May Have a New Target in Its Race for Global Beverage Dominance
Our take: The company has worked to diversify its portfoliom, including a partnership with energy-drink…
Branded Plants: Gaining and retaining relevance with consumers
Three plant brands provide an inside look at the forces driving refreshed looks and concepts.…
How Brands Can Deliver Succssful Omnichannel Experiences
Our take: Omnichannel efforts proven as providing good return on investment... | ----------- Retail needs…
Herb-infused coconut milk brand Rebbl secures $20m in funding
Rebbl, a US-based creator of coconut milk-based herb drinks, has secured $20 million in funding…
Islay distiller embraces heritage in new branding
For one distillery, though, change and progress has meant a refreshed brand and new outlet…
A product doesn’t have to be perfect at first
Our take: Enjoy Life Foods CMO tells Food Navigator that initial product challenges do not…
Marketing insights: Anticipate how consumers might decipher colors, symbols
When we try to make sense of signs and symbols, there is an interplay between…
Package Design for Private Brand Wins Awards
Anthem, a global creative agency, has been awarded two Bronze Vertex Awards for Private Brand…
Beauty and cosmetics brand Laura Mercier launches a new, digital-focused strategy
Our take: Company incorporating how-to video tutorials, a ratings and review section, user generated content,…
One Size Never Fits All: What Retailers Can Gain From Direct Mail Personalization
Personalization has been touted as a strategy that will help retailers battered by Amazon.com and…
Slice creates new packaging design for AspenClean
Our take: Project objective was to prepare the brand for retail in Canada and USA…
Future of retail industry may be driven by location and voice technology
Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store…
Opinion: The Packaging Pitch: Three mistakes to avoid when positioning your brand
Over the last few weeks, I’ve been involved in two client projects that reminded me…
Lifeway Foods unveils updated brand look
Our take: The company unveiled fresh brand design along with several new products at the…
Report: emarketer Details Businesses’ Use of VR
Despite the hype, it’s not yet clear if or when virtual reality (VR) technology will…
Consumer education is key for kids’ beverage marketer
Our take: Rethink Brands’ Co-Founder and CEO Matt Swanson discusses in a first-person interview the…
Packaging insights: Beyond the Horizon
Our take: Gary Flynn, Managing Director at packaging design specialist, Equator Design, gives Packaging Europe's…
Playful packaging for 183-item organic brand
Our take: Skidmore crafted a brand strategy and messaging designed to resonates with today’s grocery…
Convenience stores getting squeezed by… convenience
The U.S. convenience store industry is facing an inconvenient truth: Americans are changing the way…
Private label boom reflects retailers’ understanding of customer loyalty
Our take: Private labeling no longer about low-cost alternatives. Retailers investing in products and packaging…
Consumers driving RTD beverage shelf space gains
Retailers are opening refrigerator shelf space for perishable ready-to-drink (R.-T.-D.) beverages in response to consumers’…
Select companies defying retail trends, opening hundreds of new stores
A large majority of the retailers that are opening new stores this year are discounters,…
Survey: Delivery experience critical piece of retailer success
We’ve all seen the headline “Retail is Dead,” but in reality only mediocrity is…
Eight trends that are reshaping the natural industry and opening doors in the conventional channel
Emerging trends that have helped fuel the natural and organic industry's multi-decade tear are now…
Five Keys For Brands to thrive in grocery’s new world
Our take: Shoppers engage brands they view as helping them meet needs and further personal…
Opinion (FoodDive): Why good design can make or break your food and beverage business
Our take: FoodDive presents a nice analysis about the impact of storytelling as part of…
Why cannabis will be major food trend in 2018
For the first time since legalization sprouted in Colorado in 2014, cannabis is seducing the…
Goal! Gatorade pits teammates in fierce rivalry to promote new beverage
Gatorade parent company PepsiCo continues to search out ways to tap into growing consumer interest…
Hot Industry: Ancient Nutrition Secures $103M Funding
Ancient Nutrition, a company best known for its bone broth-based protein supplement powder, just snagged…
Concord Foods Invests In Updating Brand For Increased Merchandising Opportunities
Our take: Fresh foods convenience trend drives company's push to market products as the perfect…
Survey: Majority of Shoppers Abandon Customer Feedback Because It Takes Too Long
Retailers always need to properly analyze customer feedback if they want to evolve their business…
Smart beans: Dunkin CEO’s plan to win the coffee wars
The coffee wars are on, and Dunkin' Donuts is confident a beverage-led strategy, slimmed-down menu,…
Visa announces merchant sensory branding products
Visa has announced a suite of sensory branding solutions - now available as a pilot…
Opinion: The Future Of Brands
Food and drink companies across the globe are under increasing pressure of excessive regulation and…
Temple Turmeric Rebrands In Move to Broaden Appeal
Our take: Brand seeks to broaden appeal beyond association with single ingredient... | ------- Five…
Food Companies Shed Legacy Brands, choose Millennial-friendly segments
Our take: Makers that have thrived over the past half century through processed foods development…
Tiesta Tea launches cold brew bottled tea line in Target stores
Chicago loose-leaf tea company, Tiesta Tea, has broadened its portfolio with the launch of a…
LEGO Commits to Sustainable Packaging
Our take: LEGO Group continues meeting consumer expectations by announcing 100 percent sustainable packaging by…
How brands try to win consumers’ love rather than just their loyalty
Our take: Read what a group of influential startups are doing to take the deepen…
Should you have branded packaging for your deliveries?
The packaging of your products is just as important as the product itself, and so…
Adweek: A Newly Relaunched Beauty Brand Is Banking on Success by Embracing Maximalism
Our take: Brand unapologetically bucks the minimilist trend as it seeks to grow U.S. launch...…
How packaging can be the fastest way to deliver luxury
Summary: Phil Humphreys, managing director of Malvern-based Pendragon Packaging, explains how focusing on luxury packaging…
Six lessons brands must learn to succeed in the Direct-to-Consumer space
Our take: Direct-to-Consumers (DTC) brands have been around for decades. While other models and efforts…
5 Secrets to Building Great Company Culture You May Not Have Realized
Building your company culture starts on the ground floor and is vital for long-term…
White Paper: Suppliers neglect importance of last 50 yards in shopper journey
Too many food and drink suppliers still fail to understand the difference between the consumer…
Gen X Leads In Grocery Spending, But Millennial Families Are Catching Up
Although Millennials are making the shift into marriage and child-bearing later in life than the…
Fresh processor introduces retail packaging featuring TV show branding for preschoolers
Our take: The two companies aim to encourage healthy lifestyles among children by incorporating different…
Lion Coffee rebrands to attract new customers
Lion Coffee is rolling out new packaging for the first time in its 40-year history…
Captain D’s Triples Loyalty Registrations With Text-To-Join Feature
Our take: Company taking advantage of customer footprint and targeted marketing options to create customer…
Personalization Generates Measurable Benefits For 87 percent Of Marketers
An impressive 87 percent of marketers say personalization initiatives produce measurable improvements. Top benefits include…
Expo: Better Branding Means a Bigger Bottom Line
Branding is a science; it isn’t marketing. Understand the difference between the two and you…
How Brands Use Messaging Instead of Science on Packaging to Sell Products
Our take: In an earlier article, Nutritional Outlook's Jennifer Grenow wrote about how lifestyle and…
Four Things to Know About the State of Retailing Today
As retail continues to evolve, it has become clear the old ways of thinking that…
ProLabel Insights: Consumer-driven rebrand paying off for ax-water
Our take: Rebrand in response to customer feedback months after launch leads to quick national…
Carlsberg’s story part of its efforts to reshape brand’s perception
Our take: The originally Danish beer has been held in high regard across Europe, and…
Sunmagic rolls out rebranded juice range
Sunmagic has re-branded its entire range of juices as part of its 20th anniversary celebrations,…
Why customer experience can’t end at the Buy button
Our take: In retail, the best and brightest promote a new view of “customer experience”…
Dust Bowl Brewing Co. Rebrands as part of 10-year anniversary
Our take: Focus on Dust Bowl's maturity and future versatility part of rebrand effort... |…
Dole Updates Brand Logo and introduces new tagline
Our take: New look currently available on packaging; plans to completely phase in the updated…
Survey: Customers crave better response times
Retail customers have emphasized the importance of response time as part of a new survey.…
Boots new campaign celebrates ‘contemporary beauty’ with faceless ad
Our take: Campaign created by Ogilvy intentionally omits various model faces until the last scene...…
Tech options freeing marketers to focus on brand engagement
A consumer-centric landscape where people shop whenever, wherever and however they want is forcing traditional…
Forty Ounce wine is far more than a gimmick, even if it looks that way
With bottles and branding highly (and not accidentally) reminiscent of old-school products like Colt 45…
Branding insights:: Brands beware — don’t fall into the emotion trap
Our take: Nigel Hollis examines a brand's impact with respect to the relationship between emotion…
Seven ways life is more expensive today for American millennials than previous generations
Our take: Savvy spenders will make up bulk of purchasing demographic... | ------- It can…
Sabra Introduces New Logo and Packaging
WHITE PLAINS, N.Y. — Sabra Dipping Company, maker of America’s favorite hummus, is bringing a…
Lindt celebrates love and Lindor with branding takeover on The Moodie Davitt Report
Summary: Campaign will focus on “sharing magical moments”, making the focal point the chocolatier’s “love…
Entrepreneur launches online marketplace Dooplex for black-owned hair and beauty products
Texan entrepreneur Kevin Lyles has launched an online marketplace for women of color, according to…
Gumi brand emphasizes fun design, readability for September launch
Our take: Pop art-inspired design, flavor-related patterns planned with consumer appeal, brand expansion in mind...…
Business2Community: The Five Things You Need to Know For Brand Portfolio Success
Business2Community offers interesting take about the purchase impact of high number of choices: We live…
Mighty Organic Rebrands With New Focus and Packaging
Our take: Better animal care, better food part of brand overhaul emphasis... | -------------- Consumers…
National Retail Federation Foundation launches partnership on worker credentialing
Our take: Increasing training programs for current staff is mission critical to maintain sales... |…
Three methods for optimizing packaging for sales
Our take: Value-added, solution, and problem-based selling are applied to packaging considerations and the effects…
Retail technology trends: How to create a successful mobile retail strategy?
Our take: Analysts find omnichannel retail strategies retain 89 percent of their clients across channels. …
Why consumers are demanding experiential marketing
Our take: Companies and marketers are now required to look at ways to tell the…
Only 35% Of Retailers Effectively Train Employees
While 57% of employed adults think that training is very effective in helping them do…
PSFK Interview: How Kat Schneider Brings Transparency To The Women’s Multivitamin
Our take: Ritual founder discusses with PSFK how she builds trust with consumers by offering…
Hyken Guest Blog: You Serve Customers? Is your light on?
From Shep Hyken: This week we feature an article by Marlene Caroseli who shares some…
Emotion Is Everything when Nurturing Customer-Brand Relationship
Our take: Competitive retail environment requires brands to deliver on omnichannel customer experience expectations... |…
How Energy Bars Became America’s Favorite Snack Food
Our take: The most unusual natural foods category has drastically altered the way we eat.…
How to Ensure Your Brand Survives through 2020
Our take: Wendy's is a prime example of thoughtful, engaging branding strategy that is reaping…
ProLabel Insights: Consumers’ hearts and minds influenced by trust, certification
Our take: Here's a dive into a topic we consider useful for 2019. Consumers are…
Hope & Sesame unveils sesamemilk
Our take: Plant-based beverages category continues climb as retailers seek innovative, marketable products to satisfy…
Path Designs Branding for Cornerstone’s New Dental Care Range
Our take: Path developed a brand strategy that provided reasons for positioning the new line…
ProLabel Insights: Digital print delivering brand value
Our take: The market is seeing some spectacular results that challenge norms and ignite the…
How To Improve Retail Brand Integrity
The proliferation of marketing channels provides potential for rapid growth, but in order to capitalize…
The Values of a Brand Stay Lodged in The Mind
Products don’t exist in empty spaces, they are bought because consumers find something in them…
CRYSTAL unveils new packaging and branding
CRYSTAL, a mineral salt deodorant, has completed an extensive re-packaging and branding program. The initiative,…
ProLabel Insights: Four Questions Every Emerging Brand Should Answer
Our take: Challenging your fundamental assumptions from time to time is a necessary part of…
How to increase mobile sales, engagement
If the 2017 holiday season taught us anything, it’s that mobile is the new normal…
2019 Is The Year of the Empowered Consumer
Our take: Consumers value the emotional connection with a brand and the sum of their…
Beauty Bay, leading European online beauty retailer, has branding makeover
Our take: Research revealed target audience was younger than company believed, prompting a thoughtful study…
International Review: The 12 Best Branding Stories of 2018
Our take: UK's Digital Arts offers their best of international branding and marketing review for…
Capi earns awards at WBC
Mineral water and natural mixer company Capi has secured a number of awards at the…
How luxury beauty brands can remain relevant in a changing market
Our take: Cosmetics Design goes in-depth on how reverse consumerism and a shift from traditional…
How are consumer demographics changing nutraceutical marketing?
Our take: Generation-specific ideas and prefererences shaping nutraceutical marketing | Shifts to new technologies and…
Blakely: How text message strategy creates loyalty
Ford Blakely recently published an article about utilizing a strategy for text messaging and how…
Why Aren’t More Retailers Talking About ROPIS?
Reserve online, pickup in store (ROPIS) is a huge missed opportunity, especially for retailers who…
Research: Only 40 percent of ‘personalized’ messages feel personal
Our take: Research indicates brand managers, marketers should improve strategy, verbiage to increase engagement with…
Case Study: How Solar’s packaging revamp led to 30 percent jump in sales
When Solar Sales wanted to stand-out on the retail shelf, it implemented a rebranding strategy…
Briogeo: How a Former Investment Banker Created a Breakout Hair Care Line
Nancy Twine left an investment banking career to start her own hair care company –…
ProLabel Insights: Understanding Private Labels In Four Key Steps
Our take: Anthem and Marque Branding Australia creative director Marcel Wijnen looks at private labeling…
Case Study: Kit Kat reviving an iconic brand
Case study: Nestle tasked Appetite Creative to highlight Kit Kat's brand value and flavor diversity.…
B&W Quality Growers Unveils New Packaging Redesign
Our take: The new packaging design features a modern white woodgrain background that significantly advances…
Amazon Prime Day points to retail’s data-driven AI future
Amazon Prime Day is fast becoming one of the summer’s retail event highlights for millions…
Packaging spotlight: Over-packaged or perfect for stylish up-cycling?
One part of the Hillcart Tales packaging converts to a set of coasters and another…
Report: Customer experiences in retail locations key to retention
According to an article in the Washington Post, millennial and Gen Z shoppers –the future…
How the Hershey Company continues to innovate
Our take: Company discovers correlation between merchandising the "digital shelf" and increased sales... | ------------…
Brand Review: Good Science Beauty Branding by Almighty
Our take: Bio-skincare tech brand focuses on brand's story... | --------- Almighty has created the…
Five basics for engaging customers with packaging
Our take: Packaging Digest offers their top five tips for brand-building and engaging customers with…
IDDBA Insights: A new brand identity for Dairy Farmers of Wisconsin
MADISON - Dairy Farmers of Wisconsin unveils a new Wisconsin Cheese brand identity at the 2018…
Five cannabis packaging trends to expect in 2018
Marijuana is now legal in half of U.S. states, with more expected to follow, and…
Trends in packaging: Functionality of prime importance
With improved customer experience in mind, packaging designers today are focusing on functionality in a…
Study Finds Disconnect Between What Retailers Offer and Consumers Expect
Our take: This post, first appearing on Multichannel Merchant, reveals an epidemic of shopper confusion…
Hospitality and Retail Join Forces, But It Shouldn’t Be Forced
There’s a growing convergence between retail and hospitality. Ace Hotel introduced its world view in…
Decadent Delights offers frozen dessert on a stick or in a cup
Our take: Frozen dessert, fruit combinations showing significant growth. Turkey Hill's Decadent Delights enters the…
Walgreens Piloting Lower SKU Counts, Prices In Select Locations
Our comment: Walgreens proactive in effort to gauge customer reaction to lower SKU count/targeted price…
Brands must evaluate impact of impulsive vs. intentional shopping, Avionos’ Scott Webb says
"The way that consumers shopped five years ago is different than how we shop today,"…
Case study | Distilling the story behind Midleton Distillery’s Very Rare limited edition
Inspired by Irish craft codes, Nude Brand Creations’ design for Midleton Distillery’s Very Rare limited…
Retailers are understaffing stores — and losing sales
Store staffing is more important than ever yet one of the biggest expenses for retailers, and MIT…
‘Common sense clean label?’ In conversation with Otis Spunkmeyer
Our take: Greg Thompson, SVP/R&D commercialization at Otis Spunkmeyer outlines the variables in consumer expectations…
SoapBox Soaps embraces package strategy as part of social mission
Story insight: Before launching a brand into a category dominated by major players, Simnick worked…
Envisioning the Future through the rise of interactive packaging
Interactive packaging is a fascinating new trend amongst packaging brands, designers, manufacturers, and consumers. With…
Overstock Leverages Journey Analysis To Spot Customer Loyalty Opportunities
Overstock is boosting its customer journey analysis through a partnership with Teradata, a cloud-based data…
BevNet: Butter coffee trend captures Nestle’s attention
Nestle is working with Know Brainer Foods, which produces coffee creamers containing medium-chain triglycerides (MCTs)…
Cannabis product firm incredibles rebrands packaging
Our take: Artisan chocolate bars, other offerings enjoying increased sales, positive reception as part of…
What Small Retailers Can Learn From the Industry’s Push Towards AI and Big Data
Our take: Improved in-store services and experiences will keep brick-and-mortar stores afloat; however retailers must…
Chanel sues eBay trader for US$56 million
Our take: In the suit, the French fashion house maintains that the packaging is integral…
Brand Update: Blue Dog Bakery Launches New Treats and Packaging
Our take: Goal of update was transparency and sustainability and reduced packaging waste... | -----…
How Aveeno is tackling the hair-care category
Our take: Relaunch of brand comes on the heels of Johnson & Johnson’s 2016 acquisition…
Packworld: Natural supplements brand gets a transformative redesign
Our take: Modernization efforts focused on differentiation and eliminating drug-store perception... | ------------ Family-owned Quantum…
ProLabel Insights: Seven Lessons From Popular Brand Marketing Stories
Our take: Marketers always are thinking of innovative ways to build their brands, and with…
A look at Brand Design Trends in 2019
Our take: Brand owners understand the value of gaining and keeping customer attention. An attractive…
ProLabel Insights: Grocery shoppers now evaluating package, not just product
Our take: Study emphasizes that a segment of shoppers, dubbed Responsible Packaging Shoppers, are purchasing…
Report: How Top Retailers Engage Shoppers in the First 45 Days and Beyond
Our take: Detailed insights available in this report about how select retailers interact with new…
Five E-Commerce Trends You Need to Know for 2019
Our take: Personalization, voice shopping options make the list of expected explosive growth areas... |…
Special Ops-tested laundry detergent tub exudes masculinity
Our take: Brand founded to deliver cleaning products “specifically formulated and fragranced for guys’ gear…
Planning, training keys to retail tech success
Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for…
What are the Biggest Brand Imagery Trends Shaping the CPG Industry?
Our take: Brands are promoting the functional reality of their products while paying close attention…
This Creative Consultancy Wants You to Stop and Soak Up Good Design
Our take: In this interview, Surface talks to Noë & Associates founder Mark Noë about his…
Why Brand Love Is Key To Cultivating Loyal Shoppers
Our take: Presentation compares brand loyalty to dating. What works early in the relationship isn't…
Do Buzzwords Get in the Way of Effective Communication?
Our take: Why try to impress by overmarketing simple concepts? It's better to be clear…
PepsiCo’s Mtn Dew Ice hitting the market
PepsiCo's announes its release of new lemon-lime flavor, Mtn Dew Ice, that will debut next…
What You’ll Be Drinking in 2018, According to Whole Foods
The grocery store chain has predicted its top beer and wine trends for this year. When…
Examining The Secrets Behind Private Label Success
Our take: Millennial shopping preferences figure heavily into private label success... ------------- Retailer brands and…
Industry survey: Lindor bag beats Godiva on truffles branding
The outcome of a truffles tussle in our latest "Who Wore It Better?" series has…
Nylon.com: How Beauty Brands Turned Desserts Into A Marketing Tactic
Our take: Nylon offers deep dive into sociological considerations affecting beauty industry's targeted marketing... |…
Gen Z consumption trends evolutionizing snack industry
Our take: Report by Sun Branding Solutions reveals that Generation Z-ers refuse to compromise on…
ASA rejects misleading product packaging claim in Beiersdorf case
The Advertising Standards Agency has rejected a claim that the packaging on the product information…
Unwrapping Brand Stories Through Personalized Product Packaging
Our take: Snickers’ “You’re not you when you’re hungry” campaign combined humor and universal appeal.…
Study: Advertising Influences Majority of Consumers to Buy
A new study finds that consumers currently trust traditional advertising more than digital advertising. How…
Beauty apps increasing customer engagement
Brands now see beauty apps featuring augmented reality as an integral component of their marketing…
Is Seasonal Product Packaging Beneficial?
Our take: Review of considerations for implementing seasonal packaging... | ----------- As a way to…
Not Acting On Online Individual Intent: How Much Is It Costing You?
Our take: Customer intent is far more nuanced than determining buying or browsing based on…
Foundations For Engaging The Modern CPG Consumer
Our take: Whitepaper examines why brands should approach loyalty from the viewpoint of customers who…
Product Packaging Reveals Retail Secrets
As people more frequently buy products online, product packaging is changing in a way that…
FoodStory Brands fills gaps untapped by industry giants
Our take: Company hangs its hat on QTM offerings and product niche trends that are…
‘Special ingredients’ flavoring the craft beverage market
From avocado beer and hemp beer, to chili cider and even quandong gin — brewers…
Starbucks, Alibaba transforming customer experience in China’s coffee industry
Our take: Major players attempting strategies to leverage bottom-line benefits of an engaging customer experience…
Review: Engagement Agents platform Help Retailers Reclaim ‘Lost’ Sales, Traffic
Engagement Agents is a cloud-based SaaS platform designed to help retailers better manage their marketing…
Europe’s largest retailer commits billions to e-commerce
Carrefour, second only to Walmart in the retail world, has big plans to change. New…
Why private-label has reached tipping point
Kroger generated US$2bn in sales from Simple Truth organic private-label in 2017 The major, branded…
Report: Herb & Spice Extracts Market will Exhibit a Steady Growth
A new report by Future Market Insights titled “Herb & Spice Extracts Market: Global Industry…
Three Brands Use Innovation to Enter New Aisles
Brand updates: Popcorn seasoning brand Kernel Season’s, oat-based food brand Quaker Oats and squeezable applesauce…
What will embracing IoT in retail mean for the sector’s future?
Our take: IoT presents an opportunity for retailers to connects physical and digital worlds, allowing…
Report: $75 Billion Dollars Is Lost Due to Poor Customer Service
Our take: Seth Hyken weighs in on report revealing the billions of dollars lost because…
Brand relaunch: Akashi-Tai Reveals Brand Identity and Packaging Design by Cowan London
Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The…
Coke marketer: ‘We don’t see a world where we will continue as a traditional advertiser’
“This is a world which is somewhat unknown to us,” said David Godsman, the chief digital…
Sometimes It’s Just the Right Thing to Do
Our take: There are opportunities to deliver above-and-beyond customer service, because it is intuitively the…
Survey: Consumers want Amazon-like store experience
Consumers, especially millennials, are increasingly expecting an "Amazon-like" experience when in a retail store environment…
Pearlfisher London creates new brand identity and packaging for Little Moons
Trying to fulfil customers’ needs, a new brand called Little Moons has introduced handmade and…
Experiential packaging in e-commerce
Our take: Greg Tucker stressing the need for CPGs to make packaging more exciting... |…
Opinion: What makes a great brand?
Tom Hearn, business director at Nude Brand Creation explores what's behind a great brand... The…
How to Get Your Brand on the Shelf – What Retailers REALLY Need and Want
Expo West never fails to disappoint. As a mentor and member of the Pitch-Slam Selection…
Brands Need to Stop Appealing to the Abstract to Exist in the Voice Era
Voice AI has opened a new frontier in marketing, and we're already seeing the emergence…
Seven rules to follow to avoid tanking your brand
Our take: The best way to understand branding is to think of it as simply…
Retail has become a people business (not a product business)
At the founding of American retail, in the 19th and early 20th century, retail was…
International review: Innovative packaging design around the world
Our take: Advancements in technologies allow customers to expect more from both a brand and…
Ocean Spray implements plastic bottles for UK chilled juice line
Our take: Company expects move in UK markets to result in stronger exposure and sales…
34 Degrees Tries to Find Sweet Spot With Packaging Redesign
Our take: Cracker brand 34 Degrees is seeking to broaden its use occasions beyond cheese…
