Recent Branding & Marketing Resources
Forty Ounce wine is far more than a gimmick, even if it looks that way
With bottles and branding highly (and not accidentally) reminiscent of old-school products like Colt 45…
Creating A Unique Customer Experience To Drive 2019 Success
Our take: In a hyper-competitive market space, and even with omnichannel efforts, success requires learning…
Brand Awareness: What Are the Different Types?
Our take: It is important to identify and differentiate the various types of brand awareness…
Tiesta Tea launches cold brew bottled tea line in Target stores
Chicago loose-leaf tea company, Tiesta Tea, has broadened its portfolio with the launch of a…
Report: Millennials most active tech adopters, least influenced by ads
Our take: GenX, Baby Boomers show similarity of thought. Marketing to millenials is a challenge…
An overview of blockchain implementation in the food industry
Our take: Consumers are able to verify the food they purchase is safe by viewing…
Karuna rebrand Balances Flavor, Function
Our take: New brand design, refined messaging part of expanded distribution efforts... | ----------- Growing…
To See Retail’s Future, Go Back To The Basics
Retailers face a tough slew of questions that must be answered even as the world…
How Aveeno is tackling the hair-care category
Our take: Relaunch of brand comes on the heels of Johnson & Johnson’s 2016 acquisition…
Packaging is a product’s primary brand ambassador
The medium is the message, the adage goes, and therefore the packaging is part of…
Do Buzzwords Get in the Way of Effective Communication?
Our take: Why try to impress by overmarketing simple concepts? It's better to be clear…
Bespoke shopping: Voice search in retail key to future customer experiences
Voice search stands to live at the heart of how retail marketers guide the customer…
Brand Stories: Coffee By Design Did a Major Rebrand, Then CBD Came Along
Our take: After Coffee By Design’s "CBD"-heavy rebranding was introduced in 2017, it has taken…
Brand Design Review: Strong Name with Delicate Design for Cider Brand
Our take: Brand packaging effort made to appeal to the drinkers who usually enjoy white…
Business2Community: The Five Things You Need to Know For Brand Portfolio Success
Business2Community offers interesting take about the purchase impact of high number of choices: We live…
Brand update: 4 Noses Brewing Announces Brand Refresh for Core Lineup
Broomfield, Colo.-based 4 Noses Brewing Company is proud to announce the refresh of their 3…
Trends in packaging: Functionality of prime importance
With improved customer experience in mind, packaging designers today are focusing on functionality in a…
National Retail Federation Foundation launches partnership on worker credentialing
Our take: Increasing training programs for current staff is mission critical to maintain sales... |…
Survey: Packaging strategies must engage consumers across multiple channels
Our take: Survey by brand specialist API Group and focused on gaining insights from brand…
Temple Turmeric Rebrands In Move to Broaden Appeal
Our take: Brand seeks to broaden appeal beyond association with single ingredient... | ------- Five…
Tea Brand Customizes Packaging For Every Market And Occasion
Our take: Consumers taking advantage of personalized messaging on Teapins brand... | Vietnamese tea company…
ProLabel Insights: Five tips to boost your brand story in a competitive retail environment
Our take: The Drinks Report offers five elements to help set the scene for customers…
Agency designers weigh in on packaging trends
Libby White talked to five of the top creative agencies about the key drivers in…
Practical brand strategy for craft breweries
Our take: Originally published on CODO’s blog, this valuable deep dive into brewery branding considerations…
Pucker up: Sour Patch Kids Flavored Ice Pops are latest in sour foods market
When it comes to a taste that marketers know consumers will crave, sour is the…
Packaging key for marketing branded produce
Our take: The opportunity to tell the story, to cement branding with consumers, creates a…
Hyken Guest Blog: You Serve Customers? Is your light on?
From Shep Hyken: This week we feature an article by Marlene Caroseli who shares some…
Sage advice: How a Louisville company helps predict annual food trends
Each December, lists are unveiled that tell us what we’ll be eating and drinking during…
Lion Coffee rebrands to attract new customers
Lion Coffee is rolling out new packaging for the first time in its 40-year history…
How Target’s CEO is facing down a retail apocalypse
Contrary to many retail industry headlines, Target CEO Brian Cornell doesn't think the industry is…
Brand Study: 7-Eleven launches new premium African coffee
McDonald’s McCafé and Starbucks thrust premium coffee into the mainstream with their ubiquitous footprints. 7-Eleven’s…
Five basics for engaging customers with packaging
Our take: Packaging Digest offers their top five tips for brand-building and engaging customers with…
Ten impactful, efficient flexible packages win gold awards
Outstanding innovations in flexible packaging happen on a rather frequent basis. But each year at…
B&W Quality Growers Unveils New Packaging Redesign
Our take: The new packaging design features a modern white woodgrain background that significantly advances…
CRYSTAL unveils new packaging and branding
CRYSTAL, a mineral salt deodorant, has completed an extensive re-packaging and branding program. The initiative,…
Why Package Branding is Part of your Marketing Considerations
Our take: DS Smith ePack discusses why you should consider branding your packaging to make…
Nine Key Trends in Digital Marketing for 2018
Digital marketing is becoming imperative for marketers as more and more consumers are turning to…
& SMITH Re-defines Tea Category with New Brand Creation, OFFBLAK
Our take: Four featured categories reflect the tea range's emphasis on status, experience and benefits…
Survey: Consumers want Amazon-like store experience
Consumers, especially millennials, are increasingly expecting an "Amazon-like" experience when in a retail store environment…
Smart Cups plans to disrupt energy drink market
Company creating alternative in the global energy drink market with unique production and delivery methods. Single-serving Smart…
ProLabel Insights: Digital print delivering brand value
Our take: The market is seeing some spectacular results that challenge norms and ignite the…
Four Things to Know About the State of Retailing Today
As retail continues to evolve, it has become clear the old ways of thinking that…
Right Product, Right Place: Positioning Inventory For Omnichannel Success
Our take: The fundamentals of retail have always been about getting the right product to…
Grocery Stores Fuel Retail Industry
Whether it is an apocalypse or rebirth, retail is certainly going through a transformation. Still,…
Fresh processor introduces retail packaging featuring TV show branding for preschoolers
Our take: The two companies aim to encourage healthy lifestyles among children by incorporating different…
Savvy Startups Are Investing in Brand Image First
Our take: Excellent read on the "whys and hows" of brand strategy and execution that…
BevNet: Butter coffee trend captures Nestle’s attention
Nestle is working with Know Brainer Foods, which produces coffee creamers containing medium-chain triglycerides (MCTs)…
Is Seasonal Product Packaging Beneficial?
Our take: Review of considerations for implementing seasonal packaging... | ----------- As a way to…
Why Retailers Need To Act Like A Software Company
Fleet of foot and fickle of mind, consumers are flocking to retailers — online, and…
White Paper: Suppliers neglect importance of last 50 yards in shopper journey
Too many food and drink suppliers still fail to understand the difference between the consumer…
Beauty and cosmetics brand Laura Mercier launches a new, digital-focused strategy
Our take: Company incorporating how-to video tutorials, a ratings and review section, user generated content,…
Mighty Organic Rebrands With New Focus and Packaging
Our take: Better animal care, better food part of brand overhaul emphasis... | -------------- Consumers…
Ocean Spray implements plastic bottles for UK chilled juice line
Our take: Company expects move in UK markets to result in stronger exposure and sales…
Packaging evolves for Evolution Fresh functional beverages
A redesign centering on simplicity and transparency and the addition of sleeker, downsized bottles are…
How brands try to win consumers’ love rather than just their loyalty
Our take: Read what a group of influential startups are doing to take the deepen…
Eight trends that are reshaping the natural industry and opening doors in the conventional channel
Emerging trends that have helped fuel the natural and organic industry's multi-decade tear are now…
Product Packaging Reveals Retail Secrets
As people more frequently buy products online, product packaging is changing in a way that…
Seven rules to follow to avoid tanking your brand
Our take: The best way to understand branding is to think of it as simply…
Seven ways life is more expensive today for American millennials than previous generations
Our take: Savvy spenders will make up bulk of purchasing demographic... | ------- It can…
Brand relaunch: Akashi-Tai Reveals Brand Identity and Packaging Design by Cowan London
Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The…
Survey: Majority of Shoppers Abandon Customer Feedback Because It Takes Too Long
Retailers always need to properly analyze customer feedback if they want to evolve their business…
Biles Hendry designs branding for Tisserand at Ascot
Biles Hendry has designed branding for Aromatherapy brand Tisserand for Ascot 2018. Tisserand is launching…
Concord Foods Invests In Updating Brand For Increased Merchandising Opportunities
Our take: Fresh foods convenience trend drives company's push to market products as the perfect…
Capi earns awards at WBC
Mineral water and natural mixer company Capi has secured a number of awards at the…
Pet product labels frequently featuring “Made in USA”
Our take: Pet labels featuring "Made in USA" designation in response to owner requests... | …
Packaging Matters: Consumer Expectations Drive Global Trends
Package design is being driven not just by what a retailer or brand is looking…
Better business leadership: Five tips from TED talks
Companies spend an enormous amount of money each year training employees — on average, $1,208…
Research: Gen Z appear to have different basic preferences than Millennials
Our take: Gen Zs tend to have more progressive values than older generations — and…
Exclusive Q&A from Retail Touch Points: Why Marketers Must Make An Emotional Connection With Consumers
Our take: In this Q&A from Retail Touch Points, Kiran Smith, CEO of advertising/branding agency…
Consumer and Retailer Marketing Opinions Towards One Another Don’t Add Up
Our take: Retailers know they must engage customers by personalizing offers based on shopping history…
Why earning shopper loyalty is key
Our take: Appreciation, confidence play important roles in gaining customer loyalty... | ------- A positive customer…
Trader Joe’s listens to customer feedback, making big changes
Our take: Biodegradable, compostable options as well as styrofoam tray replacement part of environmentally-friendly plans...…
Marketing insights: Anticipate how consumers might decipher colors, symbols
When we try to make sense of signs and symbols, there is an interplay between…
Industry survey: Lindor bag beats Godiva on truffles branding
The outcome of a truffles tussle in our latest "Who Wore It Better?" series has…
Attorney: Be careful what you ‘like’ to avoid legal issues
Most food, beverage and supplement brands know that stating or implying that their wares can…
Expo: Better Branding Means a Bigger Bottom Line
Branding is a science; it isn’t marketing. Understand the difference between the two and you…
Sabra Introduces New Logo and Packaging
WHITE PLAINS, N.Y. — Sabra Dipping Company, maker of America’s favorite hummus, is bringing a…
ProLabel Insights: Evolving the ‘packaging experience’ for buy-on-board products
Our take: Retaining consumers via immersive experiences is now the goal for many brands... |…
Captain D’s Triples Loyalty Registrations With Text-To-Join Feature
Our take: Company taking advantage of customer footprint and targeted marketing options to create customer…
ProLabel Insights: Four Questions Every Emerging Brand Should Answer
Our take: Challenging your fundamental assumptions from time to time is a necessary part of…
The five biggest business benefits of Lean Development
A whopping 90 percent of new ideas fail, according to consulting firm Fahrenheit 212. To…
Fortnight Collective uses three-day ‘brand sprint’ to create seasonal packaging for Yasso Yogurt
Our take: New holiday flavor packaging part of brand's latest effort... Fortnight Collective has been…
Brewbound Voices: Leverage Your Beverage with Visual Storytelling
Laurie Millotte is the founder of Outshinery, a product photography and video creation company that generates…
New Video-Based Product Reviews And Lifestyle Site Helps Millennials Simplify Shopping
Our take: Fantastic concept that will likely do well with its target user base... |…
What can we learn about branding from China?
Summary: Greenwich Design’s Simon Wright looks into the packaging trends driving the market in China...…
Select companies defying retail trends, opening hundreds of new stores
A large majority of the retailers that are opening new stores this year are discounters,…
Why Aren’t More Retailers Talking About ROPIS?
Reserve online, pickup in store (ROPIS) is a huge missed opportunity, especially for retailers who…
Herb-infused coconut milk brand Rebbl secures $20m in funding
Rebbl, a US-based creator of coconut milk-based herb drinks, has secured $20 million in funding…
International Review: Can design brings color to the outdoor paint category
Bright and quirky, branding for new U.K. outdoor paint brand Thorndown was wholly inspired by…
Russell Stover corrects ‘brand communication problem’ for sugar-free line
Our take: Food Navigator examines "craveable" package transformation of what had been a wavering product...…
Anthem creates pack for new Jaffa Cakes Lemon & Lime
Anthem Worldwide has re-teamed with McVitie’s owner, pladis group to create packaging designs for a…
Report: In-Store Mobile Matures and Grows More Seamless
Sometimes you can measure innovation by how quickly a capability or service goes from being…
What’s the outlook for shoppable media in ’18?
Content known as shoppable media is quickly gaining traction in the retail space. Shoppable content…
Sports nutrition packaging captures ‘The Force of Nature’
Our take: Core brand approach draws a link between the potency of the product and…
2019 Trend: Creating Meaningful Connection Online And On The Ground
Our take: Algorithmic learning trends and retail applications, as well as experiential design's emphasis on…
What Small Retailers Can Learn From the Industry’s Push Towards AI and Big Data
Our take: Improved in-store services and experiences will keep brick-and-mortar stores afloat; however retailers must…
Islay distiller embraces heritage in new branding
For one distillery, though, change and progress has meant a refreshed brand and new outlet…
Profile: Suzanne Haddon — From Starbucks and Nike to branding and packaging firm
A Wollongong businesswoman who has worked on branding for some of the biggest companies in…
Kroger rolls out app to spur healthier grocery shopping
The Kroger Co. has launched a mobile app to help customers make smarter decisions in…
Petco Launches Service-Oriented Store Concept
Our take: Company is changing its brick-and-mortar strategy to provide customers with services that they…
A product doesn’t have to be perfect at first
Our take: Enjoy Life Foods CMO tells Food Navigator that initial product challenges do not…
Why Brands Need to Up the Ante to Drive Sales and Loyalty
Our take: A large percentage of Americans shop online, but more than 60 percent say…
Case Study: Kit Kat reviving an iconic brand
Case study: Nestle tasked Appetite Creative to highlight Kit Kat's brand value and flavor diversity.…
Affordable organics delight with bright colors, playful fonts
Our take: iO created an organic line that caters to grocery shoppers but remains affordable...…
What You’ll Be Drinking in 2018, According to Whole Foods
The grocery store chain has predicted its top beer and wine trends for this year. When…
Europe’s largest retailer commits billions to e-commerce
Carrefour, second only to Walmart in the retail world, has big plans to change. New…
Not Acting On Online Individual Intent: How Much Is It Costing You?
Our take: Customer intent is far more nuanced than determining buying or browsing based on…
Are You Customer Obsessed? Putting Customers at the Heart of Your Business
Our take: Ross Kramer, CEO of email marketing automation company Listrak, talks about the customer…
2019 Is The Year of the Empowered Consumer
Our take: Consumers value the emotional connection with a brand and the sum of their…
Consumer education is key for kids’ beverage marketer
Our take: Rethink Brands’ Co-Founder and CEO Matt Swanson discusses in a first-person interview the…
One Size Never Fits All: What Retailers Can Gain From Direct Mail Personalization
Personalization has been touted as a strategy that will help retailers battered by Amazon.com and…
Brand Review: Good Science Beauty Branding by Almighty
Our take: Bio-skincare tech brand focuses on brand's story... | --------- Almighty has created the…
Entrepreneur launches online marketplace Dooplex for black-owned hair and beauty products
Texan entrepreneur Kevin Lyles has launched an online marketplace for women of color, according to…
5 Secrets to Building Great Company Culture You May Not Have Realized
Building your company culture starts on the ground floor and is vital for long-term…
SmartyPants Vitamins Never Tried to Be Cool—and That’s How It Found Success
Our take: Adweek covered co-CEO Courtney Nichols Gould 's Brandweek insights about how the company…
Five Ways to Disrupt Your Competition with Customer Service
The concept of disruption is interesting. If you ask most business people to name a…
Playful packaging for 183-item organic brand
Our take: Skidmore crafted a brand strategy and messaging designed to resonates with today’s grocery…
Why cannabis will be major food trend in 2018
For the first time since legalization sprouted in Colorado in 2014, cannabis is seducing the…
How to increase mobile sales, engagement
If the 2017 holiday season taught us anything, it’s that mobile is the new normal…
What food and drink trends are expected in 2019? You may be surprised…
Our take: Oat-heavy, sour selections, Korean and Filipino meal kits, CBD-infusions, house-roasted coffees a few…
Visa announces merchant sensory branding products
Visa has announced a suite of sensory branding solutions - now available as a pilot…
How Brands Can Deliver Succssful Omnichannel Experiences
Our take: Omnichannel efforts proven as providing good return on investment... | ----------- Retail needs…
ASA rejects misleading product packaging claim in Beiersdorf case
The Advertising Standards Agency has rejected a claim that the packaging on the product information…
FoodStory Brands fills gaps untapped by industry giants
Our take: Company hangs its hat on QTM offerings and product niche trends that are…
Personalization Generates Measurable Benefits For 87 percent Of Marketers
An impressive 87 percent of marketers say personalization initiatives produce measurable improvements. Top benefits include…
Brands Need to Stop Appealing to the Abstract to Exist in the Voice Era
Voice AI has opened a new frontier in marketing, and we're already seeing the emergence…
Brand Update: Blue Dog Bakery Launches New Treats and Packaging
Our take: Goal of update was transparency and sustainability and reduced packaging waste... | -----…
Herbal Essences, Kew collaboration blends botanical science and hair care
Herbal Essences with Royal Botanic Gardens, Kew collaborate to become the first global hair care…
Lifeway Foods unveils updated brand look
Our take: The company unveiled fresh brand design along with several new products at the…
Unwrapping Brand Stories Through Personalized Product Packaging
Our take: Snickers’ “You’re not you when you’re hungry” campaign combined humor and universal appeal.…
Five Keys For Brands to thrive in grocery’s new world
Our take: Shoppers engage brands they view as helping them meet needs and further personal…
Starbucks, Alibaba transforming customer experience in China’s coffee industry
Our take: Major players attempting strategies to leverage bottom-line benefits of an engaging customer experience…
Rethink Water splashing the market with new packaging
With its April 2018 introduction of new flavors, as well as newly designed packaging and…
Report: Customer experiences in retail locations key to retention
According to an article in the Washington Post, millennial and Gen Z shoppers –the future…
Shaken Udder milkshakes go national in Sainsbury’s
Following a successful trial, premium milkshake brand, Shaken Udder, has now secured a full listing…
Why consumers are demanding experiential marketing
Our take: Companies and marketers are now required to look at ways to tell the…
The Three E’s of Future Food and Beverage Packaging
Our take: Amazon's Whole Foods investment means the future of grocery shopping is online. Brands…
Five Ways New Brands Can Use the Voice of the Customer
Our take: Consumer-generated content an untapped resource for many businesses... | ---------------- Beyond more traditional…
Research: When Workers Have Stable Schedules, Sales and Productivity Go Up
Practices such as lean staffing and unstable scheduling have flourished in the guise of enabling…
Packaging key element in e-commerce growth
It wasn’t that long ago that e-commerce was just a blip on the radar of…
Clicks and bricks paving way for future of retail
Singapore's retail scene has been under the spotlight as structural shifts in consumer demand, competition…
Why do brands still fall short with customer experience?
Our take: The smart brands understand the concept of peaks and valleys of experience and…
Graze CEO explains new branding strategy
Our take: Graze planning to use feedback from its own customers to shape its messaging...…
Atlanta couple nabs $150K on ABC’s ‘Shark Tank’ for winning fish fry recipe
Investing in food products could be considered risky, but Atlanta-based husband and wife team Joe…
ProLabel Insights: Consumers’ hearts and minds influenced by trust, certification
Our take: Here's a dive into a topic we consider useful for 2019. Consumers are…
Branding insights:: Brands beware — don’t fall into the emotion trap
Our take: Nigel Hollis examines a brand's impact with respect to the relationship between emotion…
How Branding Is Personal and Meaningful
Our take: Glenn Johnson with Cannabis Law Report shares insights from Osiris Stephen and his…
This Clever Shelf Is Designed For The Age Of Pop-Up Retail
Part acoustic wall panel and part elegant shelving system, Shift caters to nimble shops that…
ProLabel Insights: Seven Lessons From Popular Brand Marketing Stories
Our take: Marketers always are thinking of innovative ways to build their brands, and with…
Ten trend projections on how consumers will eat and drink in 2019
Our take: Whole Foods proffers that hemp, as well as flavors from Asia, Oceania, and…
Why Retail Success Means Choosing Tech
Technology is having a profound effect on the retail industry. Technologies such as the web,…
Flexible packaging accelerates messaging, marketing for Kiva Confections
Our take: Kiva Confections co-founder reviews how flexible packaging benefits their product offerings... | -------------…
Opinion: How Not to Be A Blah Brand In A Crowded Market
Our take: Article details the reasons some brands attain iconic status and others fail to…
MarketingWeek: How Häagen-Dazs is reimagining the brand for the Instagram generation
Our take: Company's push for personal connection with customers designed to prevent iconic brand being…
Roundtable: How and why flexible packaging trends are shifting
Our take: Packaging Digest conducted a virtual roundtable to gain insight from five flex pack…
Oppy’s Oceanside Pole Rebrands to Reenergize Its Packaging
Our take: Rebrand effort reflects company's well-known, incredible tasting, and easy-to-slice tomatoes... | ----------- In…
Packworld: Natural supplements brand gets a transformative redesign
Our take: Modernization efforts focused on differentiation and eliminating drug-store perception... | ------------ Family-owned Quantum…
Brand Examples With an Identity That Captures Their Personality
Our take: If your visual identity is an inaccurate reflection of your brand, you aren’t…
Envisioning the Future through the rise of interactive packaging
Interactive packaging is a fascinating new trend amongst packaging brands, designers, manufacturers, and consumers. With…
Five Components of A Successful Branding Strategy
Our take: Branding is one of those concepts like “equality” or “justice” or “success.” Preference…
Why the CEO of Glossier Thinks Retail Companies Need to Invest More in the Customer
Retail companies like to emphasize that they put the customer first, but in reality, it…
How to Ensure Your Brand Survives through 2020
Our take: Wendy's is a prime example of thoughtful, engaging branding strategy that is reaping…
Coke marketer: ‘We don’t see a world where we will continue as a traditional advertiser’
“This is a world which is somewhat unknown to us,” said David Godsman, the chief digital…
Future of retail industry may be driven by location and voice technology
Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store…
Special Ops-tested laundry detergent tub exudes masculinity
Our take: Brand founded to deliver cleaning products “specifically formulated and fragranced for guys’ gear…
Natural food companies are revamping their marketing to boost online sales
Our take: Companies re-imagining branding and formulas to encourage online repeat buys rather than the…
Revive Revamps Bottle Design To Showcase Ingredients
California-based Revive Kombucha has unveiled a new look for its 12 oz. glass bottles featuring…
How To Improve Retail Brand Integrity
The proliferation of marketing channels provides potential for rapid growth, but in order to capitalize…
ProLabel Insights: Grocery shoppers now evaluating package, not just product
Our take: Study emphasizes that a segment of shoppers, dubbed Responsible Packaging Shoppers, are purchasing…
How Packaging Design Overhauls Have Impacted Brand Success
Our take: Companies always have room to grow, and it's natural to pair reformulations and…
Analysis: Prime Day’s Reported 89 percent boost, despite early site crash
A web site outage has been the biggest news out of Prime Day thus far,…
Walgreens Piloting Lower SKU Counts, Prices In Select Locations
Our comment: Walgreens proactive in effort to gauge customer reaction to lower SKU count/targeted price…
Ten food and beverage trends for 2018
2017 has been a rollercoaster ride for the food industry. Amazon coughed up $13.7bn for…
Enfusia receives accolades with Crystal Award for product packaging design
Enfusia, a Woodlands-based natural bath and body products company, has won the 2018 Crystal Award…
Gen X Leads In Grocery Spending, But Millennial Families Are Catching Up
Although Millennials are making the shift into marriage and child-bearing later in life than the…
Bajaj Corp restages its iconic brand Bajaj Nomarks
Bajaj Corp is all set to unveil the re-staging of its iconic brand Bajaj Nomarks.…
ALDI announces vegan product line
ALDI, a supermarket chain with locations in 18 different countries, recently announced the addition of…
Beauty apps increasing customer engagement
Brands now see beauty apps featuring augmented reality as an integral component of their marketing…
Opinion: What makes a great brand?
Tom Hearn, business director at Nude Brand Creation explores what's behind a great brand... The…
Sometimes It’s Just the Right Thing to Do
Our take: There are opportunities to deliver above-and-beyond customer service, because it is intuitively the…
Retailers Still Learning How to Capitalize on the In-Store Experience
Our take: Discount newcomers and e-commerce continue to impact brick-and-mortar retail, meaning customer loyalty has…
Slice creates new packaging design for AspenClean
Our take: Project objective was to prepare the brand for retail in Canada and USA…
How the Hershey Company continues to innovate
Our take: Company discovers correlation between merchandising the "digital shelf" and increased sales... | ------------…
How deep are color-taste associations?
Our take: Study reveals what consumers expect when they see a food affects the taste…
Nat Sherman Unveils Major Portfolio Update
The Nat Sherman cigar portfolio is undergoing a major makeover. At July’s IPCPR Convention &…
Study Finds Disconnect Between What Retailers Offer and Consumers Expect
Our take: This post, first appearing on Multichannel Merchant, reveals an epidemic of shopper confusion…
Experiential packaging in e-commerce
Our take: Greg Tucker stressing the need for CPGs to make packaging more exciting... |…
Five E-Commerce Trends You Need to Know for 2019
Our take: Personalization, voice shopping options make the list of expected explosive growth areas... |…
ProLabel Insights: Consumer-driven rebrand paying off for ax-water
Our take: Rebrand in response to customer feedback months after launch leads to quick national…
Stella Artois reveals eye-catching new packaging design
AB InBev today announces the launch of a new packaging design for the UK’s number…
How to Get Your Brand on the Shelf – What Retailers REALLY Need and Want
Expo West never fails to disappoint. As a mentor and member of the Pitch-Slam Selection…
Hope & Sesame unveils sesamemilk
Our take: Plant-based beverages category continues climb as retailers seek innovative, marketable products to satisfy…
Packaging World brand review: New graphics make pierogies easier to shop
Our take: SKU-specific colors, improved shelf distinction for variants part of redesign effort... While keeping…
Case Study: How Solar’s packaging revamp led to 30 percent jump in sales
When Solar Sales wanted to stand-out on the retail shelf, it implemented a rebranding strategy…
Package Design for Private Brand Wins Awards
Anthem, a global creative agency, has been awarded two Bronze Vertex Awards for Private Brand…
What are the key ingredients to highly valued food and beverage brands?
Our take: Aaron Goldstein is an investment banker at Lincoln International. This interview with Food…
INDIVA Unveils New Branding
The original INDIVA brand identity was launched in 2015 and, since then, the cannabis industry…
PepsiCo introduces ‘Bubly’ to sparkling water market
In the 1980s, the big brands battled for dominance in the cola wars. Now, a…
International Review: The 12 Best Branding Stories of 2018
Our take: UK's Digital Arts offers their best of international branding and marketing review for…
What will embracing IoT in retail mean for the sector’s future?
Our take: IoT presents an opportunity for retailers to connects physical and digital worlds, allowing…
Briogeo: How a Former Investment Banker Created a Breakout Hair Care Line
Nancy Twine left an investment banking career to start her own hair care company –…
Adweek: How Brands Can Entice Consumers and Avoid Minimalist Packaging Trap
Our take: Simon Thorneycroft outlines prevalent minimalism in packaging as a simplistic trend that will…
IDDBA Insights: A new brand identity for Dairy Farmers of Wisconsin
MADISON - Dairy Farmers of Wisconsin unveils a new Wisconsin Cheese brand identity at the 2018…
Five cannabis packaging trends to expect in 2018
Marijuana is now legal in half of U.S. states, with more expected to follow, and…
Retail technology trends: How to create a successful mobile retail strategy?
Our take: Analysts find omnichannel retail strategies retain 89 percent of their clients across channels. …
Examining The Secrets Behind Private Label Success
Our take: Millennial shopping preferences figure heavily into private label success... ------------- Retailer brands and…
Arvato, C&A jointly rolls out new packaging solutions for e-commerce business
In a recent development, Arvato SCM Solutions and C&A have jointly developed a new packaging…
Smart beans: Dunkin CEO’s plan to win the coffee wars
The coffee wars are on, and Dunkin' Donuts is confident a beverage-led strategy, slimmed-down menu,…
Brands must evaluate impact of impulsive vs. intentional shopping, Avionos’ Scott Webb says
"The way that consumers shopped five years ago is different than how we shop today,"…
Food Companies Shed Legacy Brands, choose Millennial-friendly segments
Our take: Makers that have thrived over the past half century through processed foods development…
Foundations For Engaging The Modern CPG Consumer
Our take: Whitepaper examines why brands should approach loyalty from the viewpoint of customers who…
Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features
Research on influencer marketing demonstrates its value for creating awareness, increasing brand value and boosting…
Opinion (FoodDive): Why good design can make or break your food and beverage business
Our take: FoodDive presents a nice analysis about the impact of storytelling as part of…
Multitasking: Why It Doesn’t Work and What You Can Do About It
Do you skip from task to task? You may want to rethink how you work…
Kate’s Real Food Unveils New Branding and 10% Off for ADVMoto Followers
Kate’s Real Food, a natural foods company based in Jackson Hole, Wyoming, recently unveiled its…
Report: How Top Retailers Engage Shoppers in the First 45 Days and Beyond
Our take: Detailed insights available in this report about how select retailers interact with new…
A look at Brand Design Trends in 2019
Our take: Brand owners understand the value of gaining and keeping customer attention. An attractive…
Five Inspiring Packaging Design Trends for 2019
Our take: TotalFood offers five packaging design trends to increase visibility that are easily adapted…
Goal! Gatorade pits teammates in fierce rivalry to promote new beverage
Gatorade parent company PepsiCo continues to search out ways to tap into growing consumer interest…
Research: Only 40 percent of ‘personalized’ messages feel personal
Our take: Research indicates brand managers, marketers should improve strategy, verbiage to increase engagement with…
What are the Biggest Brand Imagery Trends Shaping the CPG Industry?
Our take: Brands are promoting the functional reality of their products while paying close attention…
International brand review: Bluemarlin creates branding for Wainwrights Honey
Bluemarlin has supported Tropical Forest Products in unifying its range of premium honeys with the…
Decadent Delights offers frozen dessert on a stick or in a cup
Our take: Frozen dessert, fruit combinations showing significant growth. Turkey Hill's Decadent Delights enters the…
Emotion Is Everything when Nurturing Customer-Brand Relationship
Our take: Competitive retail environment requires brands to deliver on omnichannel customer experience expectations... |…
Branded Plants: Gaining and retaining relevance with consumers
Three plant brands provide an inside look at the forces driving refreshed looks and concepts.…
The Three Best Triggered Email Messages to Send
Big data, hyperpersonalization and triggered messages have all gotten a lot of press over the last…
Five global health trends to keep your eye on in 2019
Our take: These products will gain traction this year, having an impact on what we…
Brand Insights: I Heart wine: the story behind a runaway success
Our take: Great read about how a fresh perspective and consumer-centric approach in a legacy-driven…
Research: Why retailers should bet on Generation Z
A report from Business Insider’s research division dug into how Gen Z, defined as people…
Hot Industry: Ancient Nutrition Secures $103M Funding
Ancient Nutrition, a company best known for its bone broth-based protein supplement powder, just snagged…
Brand insights: Why so many fast food logos are red
Our take: Cultures across the world view the color red in a positive light. Read…
Opinion: The Packaging Pitch: Three mistakes to avoid when positioning your brand
Over the last few weeks, I’ve been involved in two client projects that reminded me…
Chanel sues eBay trader for US$56 million
Our take: In the suit, the French fashion house maintains that the packaging is integral…
Survey: Asian Consumers Have Greater Fulfillment Expectations Than Those in U.S.
Asian consumers far outstripped their U.S. counterparts in terms of expectations for placing late orders…
Shift: New trends in food/beverage market
Here are six interesting shifts that may change how consumers shop, eat and buy in…
Path Designs Branding for Cornerstone’s New Dental Care Range
Our take: Path developed a brand strategy that provided reasons for positioning the new line…
Should you have branded packaging for your deliveries?
The packaging of your products is just as important as the product itself, and so…
Dole Updates Brand Logo and introduces new tagline
Our take: New look currently available on packaging; plans to completely phase in the updated…
Private label boom reflects retailers’ understanding of customer loyalty
Our take: Private labeling no longer about low-cost alternatives. Retailers investing in products and packaging…
How Social Media Is Changing Packaging Design
Summary: Mark Hewitt, Group Managing Director, Europe, SGK, explores how a pack can be connected across…
Planning, training keys to retail tech success
Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for…
Dust Bowl Brewing Co. Rebrands as part of 10-year anniversary
Our take: Focus on Dust Bowl's maturity and future versatility part of rebrand effort... |…
SoapBox Soaps embraces package strategy as part of social mission
Story insight: Before launching a brand into a category dominated by major players, Simnick worked…
Brand insights: Why Hasbro trademarked Play-Doh’s scent
Our take: Hasbro awarded difficult-to-obtain "scent mark."... | ------------- Play-Doh’s unmistakable scent now legally belongs…
RPC Bebo develops thermoformed screw closure system
RPC Bebo, along with German tool producer Marbach, has developed a thermoformed screw closure system,…
Opinion: The Future Of Brands
Food and drink companies across the globe are under increasing pressure of excessive regulation and…
Coca-Cola May Have a New Target in Its Race for Global Beverage Dominance
Our take: The company has worked to diversify its portfoliom, including a partnership with energy-drink…
Amazon Prime Day points to retail’s data-driven AI future
Amazon Prime Day is fast becoming one of the summer’s retail event highlights for millions…
Multinationals jump on natural cosmetics bandwagon
Our take: In response to consumer-driven concerns, industry giants are developing natural cosmetics initiatives to…
Hospitality and Retail Join Forces, But It Shouldn’t Be Forced
There’s a growing convergence between retail and hospitality. Ace Hotel introduced its world view in…
With New Branding and Strategy, Premama Targets Millennial Moms
Our take: Company says it believes new branding, products, system tackles challenge of customer rentention...…
Maya Selva Cigars Updates Packaging for New Warning Stickers
The next time you pick up a box of Maya Selva cigars, you’ll likely notice…
Only 35% Of Retailers Effectively Train Employees
While 57% of employed adults think that training is very effective in helping them do…
Convenience stores getting squeezed by… convenience
The U.S. convenience store industry is facing an inconvenient truth: Americans are changing the way…
Consumers driving RTD beverage shelf space gains
Retailers are opening refrigerator shelf space for perishable ready-to-drink (R.-T.-D.) beverages in response to consumers’…
Can New Strategies Keep Campbell Soup from Going Cold?
Our take: Brand needs to make inroads with Millennials to maintain its market share... |…
Why Kraft Heinz should steer clear of Campbell
It is almost 18 months since Unilever spurned Kraft Heinz's advances and the market has been…
How to Avoid Branding Sacrifices with Your Packaging
Our take: Few companies are delivering consistent marketing messages that maximize impact. Multichannel Merchant shows…
Why customer experience can’t end at the Buy button
Our take: In retail, the best and brightest promote a new view of “customer experience”…
Message Me: How Packaging Design Impacts In-Store Promotion
Fact: Marketing professionals, from brand managers to chief marketing officers, are being challenged by retailers…
Elemental Beverage Co. thriving with Snapchiller and RTD Coffee Line
Our take: Cold coffee is red-hot choice in consumer buying trends... | ----------------- The new…
‘Common sense clean label?’ In conversation with Otis Spunkmeyer
Our take: Greg Thompson, SVP/R&D commercialization at Otis Spunkmeyer outlines the variables in consumer expectations…
Six lessons brands must learn to succeed in the Direct-to-Consumer space
Our take: Direct-to-Consumers (DTC) brands have been around for decades. While other models and efforts…
Blakely: How text message strategy creates loyalty
Ford Blakely recently published an article about utilizing a strategy for text messaging and how…
International review: Innovative packaging design around the world
Our take: Advancements in technologies allow customers to expect more from both a brand and…
CX and EX (Customer Experience and Employee Experience)
Our take: Differentiation, customer response -- and internal employee engagement -- making the biggest…
Boost: How Best Buy Leverages Employees to Engage Customers
Executives at the big-box retailer have spent the last several years rethinking how to boost…
Overstock Leverages Journey Analysis To Spot Customer Loyalty Opportunities
Overstock is boosting its customer journey analysis through a partnership with Teradata, a cloud-based data…
Why Brand Love Is Key To Cultivating Loyal Shoppers
Our take: Presentation compares brand loyalty to dating. What works early in the relationship isn't…
Report: emarketer Details Businesses’ Use of VR
Despite the hype, it’s not yet clear if or when virtual reality (VR) technology will…
At Houzz, mobile augmented reality is fueling sales
CHICAGO — More than 2 million shoppers have used Houzz’s "View in My Room" augmented reality…
Seven reasons why good design is good business
From dating apps to online shopping, we choose products, services and people based on beauty.…
Case study | Distilling the story behind Midleton Distillery’s Very Rare limited edition
Inspired by Irish craft codes, Nude Brand Creations’ design for Midleton Distillery’s Very Rare limited…
Carlsberg’s story part of its efforts to reshape brand’s perception
Our take: The originally Danish beer has been held in high regard across Europe, and…
Food packagers appealing to the senses in 2019
Our take: Emerging tray and film techniques offer complete seafood meal kits that include the…
6 Innovative Ways to Increase Brand Awareness
Having a solid, trusted brand is important for your company to thrive. If your target…
Parker Williams designs branding and packaging for new Love Hemp bottled spring water
Parker Williams has created the new identity for Love Hemp Water, the first bottled spring…
2018 IW US 500: Introducing the Top US Food and Beverage Manufacturers
ProLabel summary: The IW U.S. 500 is IndustryWeek's annual list of the top 500 publicly…
LEGO Commits to Sustainable Packaging
Our take: LEGO Group continues meeting consumer expectations by announcing 100 percent sustainable packaging by…
Beauty Bay, leading European online beauty retailer, has branding makeover
Our take: Research revealed target audience was younger than company believed, prompting a thoughtful study…
Survey: Delivery experience critical piece of retailer success
We’ve all seen the headline “Retail is Dead,” but in reality only mediocrity is…
Survey: Customers crave better response times
Retail customers have emphasized the importance of response time as part of a new survey.…
Honest Company Relaunching Products and Trying to Put Away Bad PR
Jessica Alba’s Honest Company has had a bumpy ride since its inception in 2012. But…
Fundamentals: The founders of baby food startup Yumi dish how to get funding when you’re pregnant
Our take: This article is from a series about entrepreneurship, for which Moneyish asks successful…
Lindt celebrates love and Lindor with branding takeover on The Moodie Davitt Report
Summary: Campaign will focus on “sharing magical moments”, making the focal point the chocolatier’s “love…
CampaignLive: Study suggests Harrison Ford’s dog was funniest Super Bowl ad
Our take: Ad tech company analyzed four of the biggest ads to find out which…
Brands Leveraging Omnichannel Insights To Drive Competitive Advantage
Our take: Brands would do well to adopt and/or expand their personalization strategies as part…
PSFK Interview: How Kat Schneider Brings Transparency To The Women’s Multivitamin
Our take: Ritual founder discusses with PSFK how she builds trust with consumers by offering…
Cannabis product firm incredibles rebrands packaging
Our take: Artisan chocolate bars, other offerings enjoying increased sales, positive reception as part of…
Survey: Revealing root causes for UK labeling confusion
UK obesity levels are on the rise—as is consumer confusion about portion size and the…
This Creative Consultancy Wants You to Stop and Soak Up Good Design
Our take: In this interview, Surface talks to Noë & Associates founder Mark Noë about his…
Are You So Good Your Customers Would Pay You Double?
What if your customers said they would be willing to pay you twice what you…
Nylon.com: How Beauty Brands Turned Desserts Into A Marketing Tactic
Our take: Nylon offers deep dive into sociological considerations affecting beauty industry's targeted marketing... |…
How luxury beauty brands can remain relevant in a changing market
Our take: Cosmetics Design goes in-depth on how reverse consumerism and a shift from traditional…
Gumi brand emphasizes fun design, readability for September launch
Our take: Pop art-inspired design, flavor-related patterns planned with consumer appeal, brand expansion in mind...…
Cube-shaped, four-panel pouch wins the superfecta of FPA Awards
It won a Gold Award for Expanding the Use of Flexible Packaging, a Gold Award…
Report: Focus on Recurring Purchases to drive growth
Our take: Report, infographic cites increased predictability as one of several delivered benefits from recurring…
Keurig buys Dr. Pepper Snapple Group
Keurig is buying Dr. Pepper Snapple Group Inc., creating a beverage giant with about $11…
PepsiCo’s Mtn Dew Ice hitting the market
PepsiCo's announes its release of new lemon-lime flavor, Mtn Dew Ice, that will debut next…
7-Eleven’s New ‘Lab’ Store Is Experiment in Convenience
Our take: Store chain plans to integrate brands and services as part of commitment to…
