Our take: Blue Chip will be responsible for brand strategy, positioning and activation for Nutraceutical... | ------------
Integrated marketing agency Blue Chip is proud to announce it has been named agency partner for Utah-based natural supplement and personal care company Nutraceutical.
The partnership comes after a competitive review.
Nutraceutical has more than 40 all-natural brands in its portfolio, including Solaray®, KAL®, Heritage Store and Dynamic Health®.
To date, there has been limited consumer outreach or targeted support for Nutraceutical brands, which is a challenge that Blue Chip welcomes as Nutraceutical deepens its commitment to brand marketing.
“We’re inspired to partner with Nutraceutical to differentiate their brands and accelerate consumer demand in the highly competitive health food and natural space,” said Larry Deutsch, Blue Chip’s chief growth officer.
“Our brand positioning work will build on Nutraceutical’s prolific portfolio to help fuel their growth and category leadership.”
In addition to brand work, the agency assignment includes integrated marketing communications, digital, social media and content creation, with the potential for media assignments in the future.
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