Brand Story: How Herbivore Botanicals went from Etsy to a best-selling Sephora skincare brand

Our take: Natural beauty brand soaring after humble beginnings in 2011... | ----------

Herbivore Botanicals founders Julia Wills and Alex Kummerow started by making soap in their kitchen. If you haven't heard of Herbivore Botanicals yet, the chances are you will have seen their products all over your Instagram feed.

The all natural, certified organic, U.S. skincare brand has finally launched in the UK after becoming one of Sephora's best-selling brands.

Co-founded by Julia Wills and Alex Kummerow (who also happen to be husband and wife), the brand began in their Seattle kitchen back in 2011, when Alex bought Julia a soap making kit.

We asked them to share their story of how they turned a hobby into one of beauty's most talked about new brands.

"Growing up, my mum was an aesthetician which meant she had her own day spa and always used a lot of natural ingredients in her treatments. I learned from her and that had a big influence on me. Then I went to a natural medicine college called Bastyr University, which is outside of Seattle near where we live. At college I took a lot of classes on aromatherapy and Chinese medicine and that's where my interest in natural beauty really developed."

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