Briogeo: How a Former Investment Banker Created a Breakout Hair Care Line

Nancy Twine left an investment banking career to start her own hair care company – and that investment really paid off. When University of Virginia graduate Nancy Twine launched her hair care line, Briogeo, at cosmetics retailer Sephora in 2013, she was the youngest African-American woman ever to have her products grace the beauty giant’s shelves.

Today, Briogeo – the name combines “brio,” an Italian word for vibrancy, with “geo,” of Earth and nature – is carried by more than a dozen additional retailers in the U.S. and online around the world, including Nordstrom, Urban Outfitters and many more.

That success seemed very far away when Twine, then an investment banker at Goldman Sachs, started tinkering with natural hair care formulas, contacting chemists and packing sample boxes in her tiny New York City studio apartment eight years ago.

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Story and photos courtesy of nancy twine and

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