Current trends shaping the beverage industry in 2018

Summary: With the World Beverage Innovation Awards drawing nearer, we take a look at five trends that are shaping the beverage industry... | -------- 

Following the rise in conscious living and healthy eating habits, variations of protein drinks will see further growth, particularly with plant-based alternatives to animal protein.

Protein drinks will reach a wider market of consumers through a combination of unique flavours and healthy, sustainable ingredients.

Last year’s prediction of botanical beverages has gone a step further this year as a result of the legalisation of marijuana in Canada, and softening consumer attitudes towards cannabis.

There is no shortage of opportunities for innovation with the growth of cannabis-infused drinks.

Cannabis is a controversial ingredient that will be positioned alongside natural medicinal beverages.

Health-conscious millennials are found to be drinking less than their parents.

So, this year non-alcoholic drinks are a growing area. New and unique combinations will inspire these tonics and ‘non-alcoholic’ spirits, and natural botanic ingredients will drive innovative flavours.

The influence of craft last year will continue on into 2018, but cold brew coffee will...

Read the rest of this story from foodbev.com...

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