A product doesn’t have to be perfect at first

Our take: Enjoy Life Foods CMO tells Food Navigator that initial product challenges do not mean disaster. Adjustments and consumer feedback are a necessary part of the journey... | --------------

Allergy-friendly snack company Enjoy Life Foods didn't aim for perfection when launching its Protein Bites.

In fact, it endured some lackluster consumer reviews and underwhelming sales before figuring out how to position the snack.

It's now securing a new store listing roughly every ten days (most recently Trader Joe's and 7-Eleven), according to CMO Joel Warady....

Read the rest of this story from foodnavigator-usa.com...

thumbnail courtesy of foodnavigator-usa.com

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