Food packagers appealing to the senses in 2019

Our take: Emerging tray and film techniques offer complete seafood meal kits that include the ability for shoppers to season and cook their dinner... | --------------

“A picture is worth a thousand words.” It’s an idiom that seafood packagers around the world can get behind – and even in front of – with innovations in the sector transporting product presentations to new dimensions and heights.

Vacuum skin packaging (VSP) and modified atmosphere packaging (MAP) have not only improved the shelf life of perishable proteins like seafood, but brought these products out of hiding.

Today’s consumers are able to reach out and actually feel some of the fillets or lox they’re contemplating buying at the chilled seafood case, thanks to these developments.

The allure and aroma of a home-cooked meal is now available without the typical hassles of clean-up and prep-work.

This combination of convenience and sensory appeal has proven to be a powerful elixir for the modern consumer, and food packagers are taking notice, according to consumer food packaging veteran Charlie Ahern.

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