IDDBA Insights: A new brand identity for Dairy Farmers of Wisconsin

MADISON - Dairy Farmers of Wisconsin unveils a new Wisconsin Cheese brand identity at the 2018 IDDBA Show (International Dairy Deli Bakery Association).

This launch encompasses brand new Proudly Wisconsin Cheese™ and Proudly Wisconsin Dairy™ logos, an updated merchandising program, a fresh website with all new photography and an entertaining educational web series.

As consumer preference builds for Wisconsin dairy products and specialty cheese, the new Proudly Wisconsin logos and accompanying in-store marketing will help Wisconsin brands be more easily identified at point of sale.

National consumer research revealed that while the previous logos were favorable, rebranding will strengthen consumer awareness and increase trial, leading to a stronger likelihood for repeat purchases and recommendations of Wisconsin brands at retail.

The new Proudly Wisconsin Cheese™ and Proudly Wisconsin Dairy™ logos pop on product packaging to quickly and clearly convey that the product comes from America’s Dairyland.

The logos resemble a ribbon, which represents the pride and quality deeply rooted in Wisconsin dairy industry and its award winning history....

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